Marketing Operations Manager

$100,000 - $110,000/Yr

IntelliShift Solutions - Commack, NY

Full-time - Mid Level

Commack, NY

About the position

The Marketing Operations Manager at IntelliShift is a pivotal role focused on enhancing the efficiency and effectiveness of marketing initiatives within a rapidly growing B2B SaaS company. This position involves optimizing marketing processes, managing technology stacks, and ensuring data governance to drive successful campaigns and achieve business objectives. The role requires a strategic mindset and strong analytical skills to contribute to the overall success of the marketing and revenue teams.

Responsibilities

• Streamline, enhance, and document end-to-end marketing processes for campaign planning, execution, and measurement.
• Identify bottlenecks, inefficiencies, and areas for improvement in marketing operations.
• Optimize and update the lead flow process for marketing and sales.
• Ensure all forms are operational and optimized throughout Pardot, UnBounce pages, and WordPress pages.
• Create and revise campaign tracking and attribution model in SFDC, in partnership with email and digital marketing.
• Oversee and directly manage the marketing tech and systems including Pardot, ZoomInfo, Sendoso, and Gravity forms.
• Ensure proper integration and utilization of tools to optimize campaign performance and data insights.
• Develop and maintain data standards, ensuring data accuracy, consistency, and compliance with regulations.
• Ensure data enrichment best practices to cleanse our database of contacts and accounts.
• Manage multiple and living distribution lists between prospect and customer databases.
• Create and maintain global live dashboards to report on marketing and sales activities, effectiveness, and business impact.
• Enable sales and marketing to clearly understand Leads, Meetings, Pipeline, Closed-Won Revenue and the sources attributed to them.
• Assist marketing leadership in delivering monthly reporting overviews for leadership and board of directors' meetings.
• Implement systematic review of KPIs and goal attainment, explore where awareness and demand are originating, and analyze what programs are driving growth.
• Collaborate with cross-functional teams to define, document, and improve workflows, ensuring seamless operations.
• Facilitate communication and knowledge-sharing between departments to foster a culture of collaboration.
• Collaborate closely with marketing team to plan, execute, and track multi-channel marketing campaigns.

Requirements

• Proven experience (5+ years) in marketing operations, marketing automation, or related roles.
• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations.
• An eye for spotting issues and relentless in finding a way to solve problems.
• A clear understanding of common demand generation programs and attention to the pre-sales funnel for ongoing reporting and optimization requirements.
• Experience running paid ad programs.
• Proficiency in data management and data governance practices.
• Experience with marketing analytics and reporting tools (e.g., Google Analytics, SFDC).
• Excellent project management skills, with the ability to manage multiple tasks and priorities.
• Strong interpersonal and communication skills to collaborate effectively with cross-functional teams.
• Strategic thinking and problem-solving ability to optimize processes and drive continuous improvement.
• Knowledge of digital marketing best practices and emerging trends.
• Understanding of compliance and regulations related to data privacy (e.g., GDPR, CCPA).

Nice-to-haves

• Certifications in marketing automation platforms and/or data management.
• Experience with A/B testing and optimization strategies.
• Familiarity with HTML/CSS and basic coding concepts.
• Pardot Certification is a plus.

Benefits

• 401(k) with 4% Match
• Dental insurance
• Health insurance
• Vision insurance