Marketing & Operations Manager

Sand Companies - Saint Paul, MN

Full-time - Mid Level

Saint Paul, MN

Accommodation

About the position

The Marketing & Operations Manager at Sand Companies, Inc. is responsible for overseeing the Property Management Department, focusing on marketing strategies, branding, and operational efficiency. This role involves managing a team, collaborating with various stakeholders, and ensuring effective marketing and operational practices for rental properties. The position requires a blend of marketing expertise, property management knowledge, and proficiency in Yardi software.

Responsibilities

• Design, manage and review branding, responsive websites, social media, and marketing materials for Sand and managed properties.
• Provide guidance on new property development including unit mixes, rental rates, and amenity development.
• Conduct advertising performance and market analysis, making recommendations to the Director of Operations.
• Promote local search and SEO, managing updates to local listings.
• Collaborate with Regional and Property Managers on marketing strategies for rental communities.
• Manage social media and reputation management to ensure cohesive branding.
• Update content and photos on Sand and property websites.
• Monitor the market for rent increases, incentives, and manage lease renewal programs.
• Oversee initial lease-up and onboarding of new rental properties, reviewing property reports.
• Manage reasonable accommodation requests and train staff on related policies.
• Administer Yardi as the primary liaison and system administrator, overseeing user access and training.

Requirements

• Bachelor's degree in Communications, Marketing, or Public Relations.
• Minimum of 3-5 years of marketing experience.
• Demonstrated knowledge in residential management and rental laws.
• Minimum of 1 year of General Ledger accounting experience.
• Minimum of 2 years of Yardi administration experience.
• Experience with SQL querying and custom reporting within Yardi.

Nice-to-haves

• Experience in property management and training & development.
• Ability to work independently with little supervision.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance