Brightedge - San Mateo, CA
posted 5 months ago
The Marketing Operations Manager role at BrightEdge is a pivotal position responsible for architecting and managing the systems, strategic projects, processes, and reporting that underpin the company's go-to-market efforts. This individual will play a crucial role in integrating various technologies, developing workflows that facilitate effective marketing execution, and creating programs that enhance the customer journey. The Marketing Operations Manager will work closely with the VP of Marketing to ensure that marketing priorities and goals are met, aligning with various teams including sales and product management to drive major initiatives that support customer acquisition, conversion, and retention in an enterprise, cloud-based B2B environment. In this role, the Marketing Operations Manager will be recognized as the automation guru of the Marketing Department, managing the end-to-end processes of contact management within Salesforce and Eloqua. The responsibilities will include ensuring that data between the website, Eloqua, and Salesforce is accurately mapped and maintained, optimizing the entire tech stack including CRM and data platforms, and overseeing data governance efforts such as segmentation, validation, cleansing, and augmentation. The role will also involve managing tracking on the company website, creating landing pages and forms, and ensuring that the right data is collected and reported appropriately. Additionally, the Marketing Operations Manager will be responsible for lead flow and automation, leveraging best practices for sales and marketing operations, and understanding lead management, scoring, and nurturing processes. This includes partnering with Digital/Growth and Product teams to launch campaigns that align with the prospect and customer lifecycles. The role will also encompass campaign execution and operations, where the manager will create, manage, and monitor campaigns within Salesforce and Eloqua, ensuring that all webinars and virtual events are set up and tracked effectively. Reporting and analysis will be a significant part of this role, as the Marketing Operations Manager will measure the impact and ROI of marketing efforts on pipeline and revenue goals, providing data-driven recommendations to optimize ongoing go-to-market plans and campaigns. This includes tracking all marketing metrics, reviewing the full funnel from website visitors to purchases, and building reports that highlight program performance and ROI. Collaboration with internal teams to identify opportunities for improving conversion rates will also be essential.