Marketing Operations Manager

Nömad - New York, NY

Full-time - Mid Level

New York, NY

Educational Services

About the position

The Marketing Operations Manager at Nomad is responsible for creating, optimizing, and managing sustainable and scalable marketing automation practices. This role involves collaborating with clients to transform their business needs into platform requirements and overseeing the execution of campaigns using marketing automation platforms such as Marketo, Hubspot, and Pardot. The ideal candidate is a data-driven self-starter with expertise in marketing automation and a creative approach to strategy development, contributing to the growth of the organization while working remotely.

Responsibilities

• Communicate directly with clients to transform their business needs into platform requirements.
• Oversee and execute Marketo/Hubspot/Pardot campaigns, nurture programs, landing pages, and emails.
• Develop, monitor, test and optimize Marketo/Hubspot/Pardot programs for all stages of the marketing and sales funnels.
• Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis; list management; and lead processes in Salesforce.com.
• Manage project timelines, ensuring that all activities occur as planned and that campaigns are executed on time, from scheduling to design, production and distribution.
• Perform day-to-day system maintenance and configuration of Marketo/Hubspot/Pardot, driving improvements and employing best practices.
• Monitor Slack and own communication with clients, including ad-hoc Zoom meetings and weekly check ins.
• Admin and implement platforms such as Bizible.
• Strategize with clients to further utilize their tech stack and integrate in advanced marketing programs.
• Salesforce administration of client's instance.
• Implementation and migration of marketing automation platforms for current or new clients.
• Implementation and administration of new platforms for current clients.
• Own and operate AMB platforms such as Demandbase and Terminus.
• Build and present data models including attribution reporting, marketing performance, and MQLs.
• Create training programs for clients/stakeholders and new Nomad employees.

Requirements

• 2+ years of experience as a power user of either Marketo, Hubspot or Pardot
• Demonstrated success executing marketing campaigns with expertise using Marketo/Hubspot/Pardot, including database management; Smart List development; setup, testing, launching and scoring of campaigns and programs; and reporting on campaign analytics
• A track record of success with marketing activities, managing lead databases, reporting, creating lists, building landing pages, configuring nurture tracks and promoting events
• Knowledge of HTML for cosmetic edits and alterations
• Desire to learn and grow within the marketing operations function
• Excellent communicator - we talk to our clients daily and great communication skills are essential to this role

Benefits

• Top of the line health, dental and vision insurance
• MTA stipend
• Gym Membership stipend
• 401k Plans
• Unlimited Vacation
• Catered Lunch
• Annual Company Retreat (its fun we promise!)