Marketing Operations Manager

$130,700 - $196,100/Yr

AT&T - Dallas, TX

Full-time - Mid Level

Dallas, TX

10,001+ employees

Telecommunications

About the position

The Marketing Operations Manager at AT&T plays a crucial role in enhancing the efficiency and effectiveness of the marketing organization. This position is responsible for managing the adoption of marketing playbooks and guidelines, operationalizing marketing programs, and embedding core tenets of the Marketing Charter across the company. The ideal candidate will leverage data-driven decision-making to optimize marketing processes and ensure the successful implementation of new tools and methodologies, particularly focusing on Workfront enablement.

Responsibilities

• Manage the adoption of Marketing & Growth Organization playbooks and guidelines across the company.
• Operationalize marketing programs and embed core tenets of the Marketing Charter.
• Spearhead Workfront enablement and streamline marketing operations.
• Develop and document business requirements and process flows for marketing operations.
• Utilize data analytics to identify opportunities for optimization and efficiency within marketing processes.
• Create governance and standards for marketing efficiency analytics and operations excellence priorities.
• Build strong relationships with key stakeholders to ensure alignment and support for change initiatives.
• Foster a culture of continuous improvement and innovation within the team.

Requirements

• Bachelor's degree in Marketing, Business Administration, Organizational Development, or a related field; Master's degree preferred.
• Minimum 6+ years of experience in marketing and marketing operations, change management, or a related field.
• 5+ years of experience with Marketing Resource Management (MRM) and data visualization tools.
• 3-5 years of experience in data management, preferably within a marketing environment.
• Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.

Nice-to-haves

• Experience in engaging cross-functional working partnerships.
• Strong decision-making and influencing skills.
• Executive presence to inspire confidence with internal and external constituents.

Benefits

• 401(k)
• Caregiver leave
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid holidays
• Tuition reimbursement program
• Paid Time Off and Holidays
• Paid Parental Leave
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs