Marketing Operations Manager

Cotiviti - South Jordan, UT

Full-time

Remote - South Jordan, UT

Professional, Scientific, and Technical Services

About the position

The Marketing Operations Manager at Cotiviti, Inc. is responsible for developing and executing integrated B2B demand generation programs aimed at achieving marketing MQL, revenue, and pipeline goals. This role involves building and tracking account-based marketing (ABM) campaigns to enhance brand and solution visibility across the healthcare continuum. The manager will collaborate closely with the marketing team to optimize campaigns based on performance metrics and will leverage their expertise in MarTech stacks to drive innovative marketing strategies in a fast-paced environment.

Responsibilities

• Work cross-functionally across the marketing organization as well as sales and other teams to understand campaign priorities to design and orchestrate impactful, targeted marketing campaigns.
• Build and execute strategic, best-in-class, multi-channel marketing campaigns for enterprise and line of business audience segments.
• Provide ongoing reporting through the building of customized reports to educate and provide insights to key stakeholders on marketing performance and utilize those insights to optimize future programs.
• Serve as the project manager for account-based marketing campaigns, including building and executing best-in-class campaigns.
• Provide ongoing reporting through the building of customized reports for ABM campaigns and account activity to key stakeholders.
• Serve as the technical SME for an account-based marketing platform understanding best practices in ABM.
• Perform workflow setup in HubSpot including audience selection, dynamic content, etc. to ensure the accuracy of campaigns.
• Design, implement, and support email analytics and A/B testing solutions.
• Evaluate new technologies and add-on applications to improve and advance marketing performance.
• Maintain scalable processes that ensure best practices in campaign and lead management.
• Complete all responsibilities as outlined in the annual Performance Plan.
• Complete all special projects and other duties as assigned.

Requirements

• Bachelor's degree in marketing, communications, or related discipline.
• 5+ years of B2B SaaS environment marketing experience, with healthcare experience preferred.
• Strong collaboration and relationship-building skills within the team and cross-functionally across the organization.
• Detail-oriented, analytical thinker with strong problem-solving abilities and the ability to derive meaningful and actionable insights from data.
• Strong project management, organizational, and communication skills.
• Skilled with email marketing, lead nurturing, marketing automation, and/or web analytics.
• Excellent writer and communicator (written and verbal).
• Proficiency in HubSpot, MS Office tools (especially Excel), Google Analytics, DemandBase, and SmartSheet.
• Microsoft Dynamics experience a plus.

Nice-to-haves

• Experience in healthcare marketing is preferred.
• Familiarity with advanced marketing technologies and analytics tools.