Marketing Operations Manager

Nearmap - Lehi, UT

Full-time - Mid Level

Remote - Lehi, UT

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Operations Manager at Nearmap plays a crucial role in the Revenue Operations team, focusing on enhancing marketing data, processes, technology, reporting, and strategy. This hybrid position requires a strong understanding of SaaS marketing operations to drive measurable impact and support the company's long-term growth objectives. The ideal candidate will manage marketing data reporting, ensure data accuracy, and collaborate with various teams to optimize lead flow and marketing effectiveness.

Responsibilities

• Drive marketing data reporting and hygiene.
• Maintain data accuracy for reliable strategy building.
• Collaborate with revenue operations and business stakeholders to align marketing metrics with revenue goals.
• Analyze data strategically to enhance collection and analysis methods.
• Own lead reporting through all stages of the funnel and develop business intelligence dashboards.
• Report on performance against goals to marketing leadership.
• Ensure quality leads are sent to SDRs at the right time.
• Optimize lead routing and follow-up systems with SDR managers.
• Monitor and improve lead data quality within the marketing database.
• Support new marketing technology implementation to optimize the marketing funnel.
• Create and analyze reports on marketing and sales effectiveness, making recommendations for optimization.
• Architect complex campaign builds in Marketo and support email marketing efforts.
• Ensure cross-functional alignment with marketing, content, brand management, and product teams.
• Implement an effective scoring model for full path marketing attribution.
• Drive marketing automation efforts to enhance pipeline quality.
• Define and implement optimized marketing systems for demand generation channels.

Requirements

• 3-5 years of SaaS marketing operations experience.
• Experience in B2B marketing operations.
• Proven track record in managing multiple projects with flawless execution under tight deadlines.
• Strong analytical skills with experience in actionable reporting for stakeholders.
• Technical proficiency and excellent communication skills.
• Experience with campaign creation and lead management.
• Bachelor's degree from a selective university (Master's preferred).
• Experience with Marketo, Salesforce, Hubspot, and 6Sense.

Nice-to-haves

• Experience in a fast-paced environment.
• High degree of initiative and self-motivation.
• Ability to build rapport with stakeholders at all levels.
• Problem-solving and solution-oriented mindset.

Benefits

• Health insurance
• Parental leave
• 4 additional "YOU" days quarterly
• Company sponsored volunteering days
• Work from Overseas Policy
• Access to LinkedIn Learning
• Discounted Private Health Insurance plans
• Monthly wellbeing and technology allowance
• Annual flu vaccinations & Skin Checks
• Hybrid flexibility
• Snacks, drinks, and weekly catered lunches