Marketing Operations Manager

Full-time - Mid Level

NY

About the position

As the Marketing Operations Manager, you will be responsible for building and optimizing the marketing engine that drives revenue growth. This includes overseeing marketing technology, analytics, campaign execution processes, lead and data management, and alignment with sales. You’ll ensure that our marketing programs are scalable, data-driven, and revenue-focused, helping us measure and improve marketing efficiency across all channels. You will build a close relationship with your internal clients, understand their business objectives, and strategize how to continuously develop and mature marketing and sales operations. Because the Stensul Platform transforms and streamlines campaign operations processes, you will be at the forefront of leading cutting-edge improvements in how campaigns are created and delivered. With this crucial role, you have the opportunity to be a thought leader within your community of marketing operations professionals.

Responsibilities

• Own and optimize our MarTech stack, including Marketo, 6sense, Drift, Asana, etc.
• Evaluate new technologies aligning with business objectives and drive negotiations and purchase decisions.
• Actively learn how to apply AI to optimize processes and workflows.
• Lead the integration, automation, and management of systems and data across our revenue stack using integration and automation platforms.
• Ensure marketing systems and processes scale effectively with company growth.
• Develop and maintain marketing dashboards, reports, and attribution models to track key metrics in cloud-data warehouse and BI tools.
• Provide data-driven insights to optimize lead generation, pipeline velocity, and revenue impact.
• Implement and refine marketing attribution models to measure campaign effectiveness.
• Collaborate with Demand Gen, Product Marketing, and Sales Ops to optimize lead scoring and nurturing.
• Oversee lead routing, database hygiene, and automation workflows to maximize conversion.
• Partner with SDRs and Sales teams to ensure marketing-generated leads are followed up effectively.
• Improve and document marketing workflows, campaign execution processes, and reporting frameworks.
• Support budgeting, forecasting, and performance analysis to improve ROI on marketing spend.
• Act as a key liaison between marketing, sales, finance, and operations teams.
• Use the Stensul Platform to create and optimize email and landing page templates for maximum scalability.
• Democratize the campaign creation process so stakeholders in demand generation and other roles can easily update content and execute campaigns safely and efficiently.
• Contribute to thought leadership that evangelizes the benefits of the Stensul Platform to marketing operations professionals and enterprises.

Requirements

• 5- 8+ years of experience in marketing operations, revenue operations, or demand generation at a B2B SaaS company.
• Deep expertise in marketing automation (Marketo), CRM (Salesforce), and analytics (Looker), etc.
• Strong knowledge of lead source and UTM tracking, lead scoring, attribution models, funnel metrics, campaign architecture, program templates, data standardization and normalization, and ABM strategies.
• Ability to analyze complex data sets and provide actionable insights to optimize marketing performance and fix data issues.
• Experience working with Sales and RevOps teams to align marketing with revenue goals.
• Strong prioritization, project management skills, and ability to thrive in a fast-paced, high-growth environment.
• Experience managing marketing budgets and driving efficiency improvements.
• Excellent written and verbal skills and ability to communicate over video chat, Slack, email, and project management tools.

Benefits

• Competitive compensation package that includes equity - everyone has a stake in our growth.
• Comprehensive benefits package that includes medical, dental, and vision coverage for you and your dependents, as well as a 401(k), life insurance, commuter benefits and parental leave plans.
• Flexible time off policy, empowering you to balance work & life in the way that suits you best.
• Regular Mental Health Days, ensuring that you consistently take time to reset.
• A culture that prioritizes collaboration and transparency, as well as internal mobility and growth!