Marketing Operations Manager

Intuit - San Diego, CA

Full-time - Mid Level

San Diego, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Operations Manager will oversee in-product messages related to marketing programs, focusing on developing and managing end-to-end processes for campaign execution. This role involves analyzing performance data and collaborating with cross-functional teams to achieve marketing goals.

Responsibilities

• Develop and execute end-to-end marketing operation processes, including lead management, campaign strategies, and reporting.
• Ensure cross-functional alignment across marketing, sales, and customer success teams.
• Oversee the development and implementation of marketing automation systems, including managing and integrating marketing technologies.
• Measure and analyze campaign performance data, using data-driven insights to provide recommendations for optimization.
• Evaluate, implement, and maintain marketing technology systems.
• Streamline operations workflows and create process efficiencies across all marketing functions.
• Develop and execute best practices in campaign management.
• Collaborate with partner teams to ensure the efficient use of marketing resources.
• Identify areas of opportunity for innovation in marketing and process optimization.

Requirements

• Bachelor's degree in Marketing, Business, or a related field (equivalent experience will be considered).
• Proven experience in a marketing operations role, ideally in a B2B environment.
• Experience working within a marketing automation platform.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Experience with customer data platforms, Jira, digital asset management, and Adobe is a plus.
• Excellent written and verbal communication skills, with the ability to present data-driven recommendations and insights.
• Strong communicator with the ability to mentor new team members and work well across teams and various levels.
• Highly organized and detail-oriented with the ability to see the big picture.

Nice-to-haves

• Experience with quality control mindset.
• Ability to identify issues and troubleshoot root causes.
• Ability to adapt to changing business needs and reprioritize objectives.