Nextiva - Scottsdale, AZ
posted 4 months ago
Nextiva is redefining the future of customer experiences with a conversation-centric platform that unifies team collaboration and customer experience. As a Marketing Operations Manager, you will play a crucial role in optimizing our marketing operations to ensure efficient and effective campaign execution, lead management, and performance measurement. This position requires a deep understanding of marketing automation platforms, data management, and process optimization. The ideal candidate will have extensive experience with HubSpot, LeanData, Salesforce, and Outreach, and will be a strategic thinker with strong analytical skills. In this role, you will develop and implement marketing operations strategies that align with the company's overall marketing goals and objectives. You will oversee the configuration, integration, and maintenance of our marketing technology stack, ensuring data integrity and accuracy across all marketing systems and databases. Additionally, you will manage lead management processes, including lead scoring, routing, and nurturing, while monitoring and reporting on the performance of marketing campaigns and initiatives, providing insights and recommendations for improvement. You will collaborate with the marketing team to plan, execute, and optimize multi-channel marketing campaigns, including executing email marketing campaigns with segmentation, personalization, A/B testing, and performance analysis. Your analytical skills will be essential in analyzing campaign performance data to identify trends, insights, and opportunities for optimization. This position is perfect for someone who is passionate about driving results and improving processes in a fast-paced environment.