Marketing Operations Manager

Canopy & Co. Limited - South Jordan, UT

Full-time - Mid Level

Hybrid - South Jordan, UT

Administrative and Support Services

About the position

The Marketing Operations Manager at Canopy will play a crucial role in enhancing the company's Marketing Automation and MarTech strategy. This position involves collaboration with various teams to support marketing campaigns, develop processes, enhance data hygiene, and analyze performance data. The role is execution-focused, requiring creative problem-solving and strong cross-functional skills to transform concepts into effective solutions.

Responsibilities

• Collaborate with multiple teams across marketing and RevOps to build reports.
• Coordinate with marketing teams to maintain marketing automation, reporting, analytics, and audience segmentation.
• Build campaign operations such as promotions, events, and webinars in Hubspot and Salesforce.
• Manage lead list imports and post-event operations.
• Troubleshoot issues related to campaign operations and lead management.
• Manage urgent requests and coordinate their execution.
• Contribute knowledge and execution to marketing operations projects.
• Manage the marketing technology stack, including Hubspot.
• Oversee the lead funnel process and provide recommendations for enhancements.
• Coordinate with Creative and Development teams to maintain and iterate website and web properties.
• Identify opportunities for measuring and tracking marketing outcomes.

Requirements

• 4 years of experience using a marketing automation platform.
• Strong familiarity with Salesforce.com and Hubspot, specifically in building reports and dashboards.
• Experience in managing technical aspects of marketing processes and systems for lead generation and reporting.
• Ability to drive website development and functionality improvements.
• Experience integrating key technologies into the marketing tech stack.
• Guidance in the software purchase process for marketing tools.
• Passion for technology and ability to thrive in a fast-paced environment.
• Strong cross-functional skills and project management abilities.
• Attention to detail and a passion for automation, process, data, and analytics.

Nice-to-haves

• Experience in a SaaS company.
• Familiarity with accounting or finance industries.

Benefits

• Flexible Paid Time Off and 10 company holidays.
• Health benefits including Medical, Dental, and Vision with HSA Match.
• 401(k) matching 100% up to 3% of contribution with immediate eligibility.
• Mental health support through Impact Suite and Employee Assistance Program.
• Paid New Parent Leave and Birthing Parent Leave.
• Supplemental benefits including Basic Life & AD&D insurance and disability coverage.
• Peer-to-peer recognition program (Nectar).
• Company events and fully-stocked kitchen.