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Coro Cybersecurity - Chicago, IL
posted 4 days ago
About the position
We are seeking a results-driven and detail-oriented Marketing Operations/Automation Manager to oversee and optimize our marketing technology stack, with a primary focus on HubSpot. This role will be responsible for streamlining marketing processes, managing campaigns ROI, designing landing page, reporting in SalesForce, ensuring data integrity, and driving automation initiatives to enhance lead generation and customer engagement. The ideal candidate will have a strong technical understanding of marketing automation platforms and operations, analytical skills, and a passion for improving operational efficiency. This is a hybrid role requiring candidates come into the Chicago office.
Responsibilities
- Manage the day-to-day operations of HubSpot, including setting up and managing campaigns, automations, lead scoring models, and ensuring the platform aligns with overall marketing goals.
- Design, build, and optimize high-performing landing pages that enhance lead capture, improve conversion rates, and align with campaign objectives.
- Collaborate with marketing and design teams to ensure branding consistency and user-centric experiences.
- Conduct A/B testing and leverage data to refine landing page performance.
- Query the marketing database to uncover insights and identify optimization opportunities.
- Lead the development and execution of advanced analytics strategies.
- Design and implement comprehensive dashboards and reporting systems to track key performance indicators (KPIs) and measure marketing campaign effectiveness.
- Utilize predictive modeling, segmentation, and advanced techniques to identify growth and optimization opportunities.
- Support and enhance multi-channel campaign tracking and attribution efforts.
- Improve the marketing attribution model for better visibility into performance and revenue contributions.
- Collaborate with marketing, sales, and IT teams to ensure seamless integration of HubSpot with Salesforce and other marketing technologies.
- Oversee integrations, data analysis, and reporting to support marketing operations.
Requirements
- 5+ years in a marketing operations role at a B2B SaaS company.
- Advanced experience with HubSpot and Salesforce.
- Proven expertise in marketing operations and data analytics.
- Strong background in designing and optimizing landing pages for lead generation and conversion.
- Proficiency in querying marketing databases and generating actionable insights.
- Experience with advanced data analysis, reporting, and integrations.
- Ability to design and implement dashboards and reporting systems for tracking KPIs.
- Knowledge of predictive modeling, segmentation, and advanced analytical techniques.
- Familiarity with AI trends and their application in marketing is a plus.
- Excellent teamwork and collaboration skills.
Benefits
- Unlimited vacation days, Sick Days, and 10 Paid Holidays
- Robust benefits package includes medical, dental, vision (80-90% company paid), HSA with contribution, FSA, 401k with company match, company paid STD & LTD, company paid life & AD&D, pet insurance and Paytient.
- Essential Technology and Marketing
- World class product
