Marketing Operations Manager

$100,000 - $125,000/Yr

Fortrea Inc. - Orlando, FL

Part-time,Full-time - Mid Level

Orlando, FL

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Marketing Operations Manager at Fortrea will lead marketing processes and technology initiatives, focusing on optimizing the Pardot/Salesforce ecosystem and transitioning to HubSpot. This role is crucial for driving data-driven marketing strategies, improving conversion rates, and enhancing overall marketing effectiveness. The selected candidate will collaborate with cross-functional teams to ensure seamless campaign execution and support branding efforts across the organization.

Responsibilities

• Identify and implement new marketing technologies to enhance efficiency and effectiveness.
• Coordinate with the Salesforce system administrator to integrate and optimize Pardot/Salesforce functionalities.
• Manage incoming leads and coordinate the handoff to sales, ensuring data accuracy and cleanliness within the Pardot/Salesforce ecosystem.
• Develop and manage lead scoring models to prioritize and route leads effectively.
• Implement and oversee campaign automation processes to streamline marketing efforts.
• Establish a strong marketing operations foundation for both business units.
• Lead marketing analytics and automation efforts, including cleaning up Pardot and HubSpot, and transitioning from Pardot to HubSpot.
• Develop and maintain reporting/KPI dashboards and an attribution model in coordination with Sales.
• Ensure adherence to lead processes and continuous improvement through regular review and updates.
• Conduct data cleansing and maintenance activities to ensure the integrity and accuracy of marketing data.
• Work with the marketing team to execute email marketing campaigns, ensuring they are targeted, personalized, and effective.
• Build out automation workflows for evergreen campaigns and other nurture programs.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Build and maintain comprehensive reports on the marketing and sales pipeline, tracking the flow from lead generation to opportunity creation.
• Design and implement an attribution model to evaluate the effectiveness of various marketing campaigns and channels.
• Develop detailed reports that highlight the ROI of marketing activities, offering actionable insights to optimize strategies.
• Ensure accuracy and reliability of data through regular audits and collaboration with the sales team.
• Oversee the management and optimization of our marketing technology stack, including webinar platforms and other digital tools.
• Evaluate and implement new marketing technologies to stay ahead of industry trends and enhance our marketing capabilities.
• Ensure seamless integration and functionality of all marketing tools within the tech stack.
• Work closely with the marketing and sales teams to align strategies and objectives.
• Collaborate with the Salesforce system administrator to troubleshoot and resolve any integration issues.
• Support the marketing team with day-to-day operations and campaign execution.

Requirements

• BS/MS degree in marketing, business, finance, computer science, or a related field.
• 5+ years of experience with marketing automation tools, particularly Pardot and HubSpot.
• Experience with Salesforce and its integration with marketing automation platforms.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills.
• Proven experience in lead scoring, campaign automation, lead routing, and data cleansing.
• Ability to develop and adhere to lead processes and ensure continuous improvement.

Benefits

• Medical
• Dental
• Vision
• Life
• STD/LTD
• 401(K)
• Paid time off (PTO)
• Flexible time off (FTO)
• Company bonus where applicable