Marketing Operations Manager

Onit - Atlanta, GA

Full-time

Atlanta, GA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Operations Manager will oversee the development, implementation, and optimization of the marketing technology stack, reporting, and processes. This role is crucial for enhancing marketing performance through collaboration with cross-functional teams, including sales and product marketing, to streamline operations and generate insightful reports.

Responsibilities

• Own and optimize the marketing tech stack, particularly HubSpot, Salesforce, and LeanData, ensuring seamless integrations and data accuracy.
• Manage end-to-end marketing processes, including lead management, campaign execution, and attribution modeling.
• Develop and maintain marketing reports and dashboards to provide actionable insights on performance, trends, and outliers.
• Support the sales and marketing alignment by maintaining accurate lead scoring, routing, and database management.
• Drive process improvements and best practices in marketing automation, CRM, and lead flow.
• Collaborate with RevOps and Sales teams to ensure data hygiene and consistent metrics for forecasting and reporting.
• Provide training and support to marketing and sales teams on new tools, processes, and reports.
• Conduct in-depth analysis to identify opportunities for optimization and growth.
• Present insights and reports to leadership and cross-functional teams using Excel, PowerPoint, and other presentation tools.
• Develop and maintain process documentation and workflow diagrams for playbooks and/or knowledge repositories.
• Own and help design lifecycle stages for leads and contacts: sources, stages and statuses.

Requirements

• 5-7 years of experience in Marketing Operations or a similar role within a fast-paced, growth-oriented environment.
• Expert knowledge of HubSpot, Salesforce, and LeanData.
• HubSpot certification required.
• Strong analytical skills with the ability to derive insights from complex datasets.
• Advanced proficiency in Excel for data analysis and reporting.
• Experience building and maintaining reports in Salesforce and other analytics tools.
• Excellent communication and presentation skills, with experience creating and delivering impactful PowerPoint presentations.
• Strong attention to detail and a passion for process improvement.