Marketing Operations Manager

About the position

We're looking for a Head of Marketing operations who will be at the core of our lead and pipeline creation activity and will drive cross-functional projects across Marketing, Growth / Demand Generation, and Sales. Reporting to the VP of Revenue Operations, this person will be responsible for monitoring and enabling the delivery of leads and pipeline. The ideal candidate will understand marketing activities and will build out systems, processes and workflows to support and augment them. You will join a dynamic and empowering team that operates with urgency, a data driven mindset, attention to detail, and a commitment to creating and influencing a quality pipeline for Sales.

Responsibilities

• Lead our Marketing Operations efforts, and be a strategic advisor/partner to the Head of Demand Generation and our Marketing stakeholders.
• Own the Marketing technology stack across various solutions, selection of new tools, and support the management of our marketing technology ecosystem (website, backend systems, measurement).
• Set up and manage integrations between our core Marketing and Sales systems and complementary tools.
• Balance short term fixes with the design and implementation of long term solutions that scale.
• Work with our global marketing and sales teams to ensure campaign programs are designed and executed effectively.
• Manage our email calendar and inbound forms; Build, test and send emails, registration pages, and other campaign elements.
• Monitor email deliverability and list hygiene to ensure optimal inbox placement and privacy compliance.
• Ensure lead and contact data quality: cleaning, normalization, and imports.
• Assist with lead and contact database management, attributions, and proper tagging.
• Optimize lead and account scoring, nurturing and routing so leads are passed and prioritized appropriately.
• Track, manage, and own our Demand Generation programs for effectiveness and results.
• Build and update reports and dashboards to provide visibility into marketing campaign results and drive for conversion / velocity.
• Define measurements for Inbound/Outbound, Channels, Lead Source, etc.
• Refine our Attribution model to optimize for motion and ROI.

Requirements

• 5+ years in Marketing Operations.
• 5+ years at B2B SaaS Growth companies and with Sales Led Growth (SLG) strategy a requirement, Product Led Growth (PLG) a plus.
• Deep domain expertise in building and optimizing marketing automation platforms, especially Marketo, Salesforce, Bizible, Zoominfo, RingLead, Paid Media (Google, LinkedIn, etc).