Marketing Operations Manager
Gong.io - Salt Lake City, UT
posted 14 days ago
About the position
Gong transforms revenue organizations by harnessing customer interactions to increase business efficiency, improve decision-making and accelerate revenue growth. The Revenue Intelligence Platform uses proprietary artificial intelligence technology to enable teams to capture, understand and act on all customer interactions in a single, integrated platform. More than 4,000 companies around the world rely on Gong to support their go-to-market strategies and grow revenue efficiently. We are seeking a talented and detail-oriented Marketing Operations Manager. This role combines expertise in marketing operations with a passion for analytics, ensuring seamless campaign execution, optimal tool stack management, and actionable insights to drive data-driven decisions.
Responsibilities
- Manage and optimize the marketing technology stack, including Marketo, LeanData, Salesforce, and Workato, ensuring tools are fully utilized and integrated effectively.
- Campaign operations, including email marketing, automation workflows, lead scoring, segmentation, and nurturing strategies.
- Ensure accurate and efficient lead flow processes, including routing, deduplication, and data hygiene, to maintain a high-quality database.
- Collaborate with cross-functional teams to streamline processes and improve marketing-sales alignment, including lead handoff and pipeline reporting.
- Own the design, creation, and maintenance of dashboards and reports in Salesforce, Tableau, and Sheets to give the team a clear view of key marketing metrics and trends, enabling fast and impactful decision-making.
- Dive deep into ad hoc analyses across channels like SEO, paid search, website, and event marketing, uncovering actionable insights that directly shape strategy and drive growth.
- Shape the evolution of Gong's measurement frameworks-such as attribution modeling and MMM-ensuring our methods adapt to the company's growing needs while delivering sharper ROI insights and driving smarter marketing investments.
- Find creative ways to streamline processes, automate tasks, enhance our tech stack, and level up the marketing team's skills with impactful training.
- Create easy-to-follow playbooks and resources to level-up best practices and keep everyone on the same page across teams.
- Support innovative cross-functional projects like fine-tuning lead management and building smarter attribution models to help drive growth and success.
Requirements
- Bachelor's degree in Marketing, Business, Analytics, or a related field
- 6-10 years of experience in marketing operations and analytics, preferably in a B2B SaaS environment
- Experience with marketing automation platforms (Marketo), CRM systems (Salesforce), data orchestration tools (LeanData), integration tools (Workato), visualization tools (Tableau), and database tools (Snowflake)
- Proven experience with campaign operations, lead flow management, data hygiene, and attribution models
- Strong understanding of marketing KPIs and pipeline analytics
- Technical aptitude with the ability to troubleshoot and solve system issues
- Ability to manage multiple priorities and deadlines in a fast-paced environment
Nice-to-haves
- Familiarity with ABM strategies and tools
- Experience with predictive analytics and advanced attribution modeling
- Certification in Marketo, Salesforce, or Tableau
- Knowledge of SQL or other data querying languages is a plus
Benefits
- Medical, dental, and vision plans
- Wellbeing Fund - flexible wellness stipend
- Mental Health benefits with covered therapy and coaching
- 401(k) program
- Education & learning stipend
- Flexible vacation time
- Paid parental leave
- Company-wide recharge days each quarter
- Work from home stipend
