Marketing Operations Manager

Simply | Business - Boston, MA

Full-time - Mid Level

Hybrid - Boston, MA

Professional, Scientific, and Technical Services

About the position

The Marketing Operations Manager at Simply Business is a pivotal role responsible for overseeing the marketing technology stack and ensuring the seamless execution of marketing initiatives that drive customer acquisition, engagement, and retention. This position involves managing various marketing systems, optimizing processes, and collaborating with cross-functional teams to enhance the overall marketing strategy.

Responsibilities

• Oversee the implementation, management, and optimization of SB's marketing tech tools.
• Identify technology needs and develop ways to use our systems to their fullest potential as well as recommend new technologies to support growth initiatives and improve site visitor experiences.
• Act as the subject matter expert (SME) on all related systems, including the customer data platform (CDP), content management system (CMS), Google Tag Manager, and analytics tools.
• Write technical briefs for development partners to address identified gaps and collaborate with other SMEs to finalize enhancements.
• Manage day-to-day operations of marketing tech functions, including automations, data management, testing initiatives, and campaign tracking and reporting.
• Ensure proper implementation of digital advertising pixels and standardization of campaign taxonomies, including QA tagging of all executions.
• Partner with marketing channel owners and stakeholders to ensure marketing systems meet current and future needs, documenting new requirements.
• Develop and improve processes and workflows to enhance marketing team efficiency.
• Train team members on systems and tools effectively.
• Prioritize and manage the technical work backlog and assist the marketing team in resolving technical issues.
• Keep stakeholders informed on project status.

Requirements

• Bachelor's Degree in Marketing, Communications or related field.
• Ideally, 10+ years of experience in Marketing, with 6+ years in marketing technology and operations.
• Proficiency in modern marketing automation and testing platforms.
• Hands-on experience with a CDP, GA4, and Google Tag Manager is required.
• Experience with BlueConic and Salesforce is highly preferred.
• Working knowledge of HTML and CSS.
• A self-starter and critical thinker who can independently implement initiatives and work with cross-functional teams.
• Ability to multi-task in a fast-paced dynamic environment.

Benefits

• Group plan for medical, dental, vision, and prescription drug coverage
• Short term disability, long term disability, and life insurance coverage
• Participation in the Company's bonus program
• Participation in 401(k) plan with a 5% employer match
• Commuter benefits to help cut down on parking and public transit costs
• 25 days of vacation time plus 10 sick days and 10 company holidays
• A genuine investment in your learning and development
• Regular team outings and volunteer opportunities
• An awesome office space
• A hybrid working model, providing flexibility to work in a way that suits individual needs.