Fortrea Inc. - Durham, NC
posted 3 months ago
As a leading global contract research organization (CRO) with a passion for scientific rigor and decades of clinical development experience, Fortrea provides pharmaceutical, biotechnology, and medical device customers a wide range of clinical development, patient access, and technology solutions across more than 20 therapeutic areas. With over 19,000 staff conducting operations in more than 90 countries, Fortrea is transforming drug and device development for partners and patients across the globe. In the role of Marketing Operations Manager, you will be pivotal in optimizing our Pardot/Salesforce ecosystem, transitioning our systems to HubSpot, and driving data-driven marketing strategies. The ideal candidate will have a strong background in marketing analytics, automation, and process optimization, with a focus on improving conversion rates and enhancing our overall marketing effectiveness. You will collaborate with cross-functional teams to ensure seamless campaign execution and support the amplification of our branding efforts across both businesses. This position offers the opportunity to lead our marketing processes and technology initiatives, establishing a strong marketing operations foundation for both business units. You will be responsible for managing incoming leads, developing lead scoring models, implementing campaign automation processes, and ensuring adherence to lead processes through continuous improvement. Your role will also involve building and maintaining comprehensive reports on the marketing and sales pipeline, tracking the flow from lead generation to opportunity creation, and evaluating the effectiveness of various marketing campaigns and channels.