Marketing Operations Manager

Onpoint Warranty - Louisville, KY

Full-time - Mid Level

Louisville, KY

About the position

The Marketing Operations Manager is responsible for optimizing the efficiency and performance of marketing strategies within the organization. This role ensures that the marketing team has the necessary tools, processes, and data to effectively run campaigns, while also driving continuous improvement through detailed analysis and reporting.

Responsibilities

• Coordinate the planning, execution, and optimization of marketing campaigns across various channels (email, social media, paid advertising, etc.).
• Oversee the implementation and management of marketing automation tools (e.g., HubSpot, Marketo, Salesforce).
• Track, analyze, and report on key marketing metrics (e.g., campaign performance, lead generation, conversion rates).
• Identify and implement processes to streamline workflows, improve communication, and increase productivity within the marketing department.
• Assist in managing the marketing budget, ensuring funds are allocated efficiently to maximize return on investment (ROI).
• Support demand generation efforts by ensuring proper segmentation, lead scoring, and nurturing processes are in place.
• Serve as a liaison between marketing, sales, and other departments to ensure cohesive and coordinated efforts.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3-5 years of experience in marketing operations or a related field.
• Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo).
• Proficiency with CRM systems (e.g., Salesforce) and data analytics tools (e.g., Google Analytics).
• Excellent organizational, analytical, and communication skills.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Experience in project management and process improvement.

Nice-to-haves

• Experience in a B2B marketing environment.
• Familiarity with SEO, paid media, and content marketing strategies.
• Strong data analysis and reporting skills, with a focus on marketing performance metrics.