Laserfiche - Long Beach, CA
posted 3 months ago
Laserfiche is hiring a Marketing Operations Manager who will play a crucial role in managing the processes, platforms, and data necessary to execute marketing campaigns effectively. This position is often referred to as the "glue" that holds together the day-to-day marketing functions, ensuring that campaigns and processes run smoothly from start to finish. The ideal candidate will have a passion for problem-solving, data analysis, and working with marketing technology platforms. This role requires a collaborative spirit, as the Marketing Operations Manager will work cross-functionally with various teams and departments to support growth goals and meet stakeholder needs. Reporting to the Director of Demand Generation, this position is part of the Demand Generation Team and will also collaborate closely with the Business Transformation Office, which manages marketing and sales platforms across the company. The Marketing Operations Manager will be responsible for managing the marketing automation system and the marketing contact database. Key responsibilities include managing campaign attribution in Salesforce, which involves creating and updating Salesforce campaigns and Pardot automations to support attribution for customer, prospect, and partner-facing campaigns. The role also entails managing lead scoring and grading, identifying funnel trends, and updating Pardot automations to ensure all marketing touchpoints are accounted for in measuring lead quality. Frequent lead data imports and exports will be necessary, including importing CSVs of leads from external marketing efforts while ensuring data points such as marketing opt-in, lead score, and campaign membership are accurately accounted for. Additionally, the manager will oversee lead and customer nurturing efforts, including drip campaigns, by collaborating with stakeholders and copywriters on content creation, managing associated data and automated workflows, and monitoring results for continuous improvement. The position requires creating and updating marketing forms to ensure accurate data flow into marketing automation and CRM systems, troubleshooting sync errors between Pardot and Salesforce, and ensuring seamless data flow to sales team members to support lead qualification efforts. The Marketing Operations Manager will also be responsible for marketing and demand generation reporting for select campaigns, building Salesforce dashboards and reports to measure data such as MQLs, SQLs, opportunities, and estimated ARR for marketing campaigns and channels. Compliance with global data privacy regulations is essential, including managing marketing opt-in preferences and responding to data subject access requests (DSAR) as needed. The role also involves creating and maintaining documentation on marketing processes, automations, and data management practices, as well as working with the BTO Platforms Team to build, test, deploy, and recommend marketing platform integrations. Surveys targeted at customers and leads will also be deployed and managed as needed.