Marketing Operations Manager

About the position

At Cricut, we help people lead creative lives by providing cutting-edge tools and inspiration for DIY projects. Our smart cutting machines, innovative software, and high-quality materials empower creators of all kinds. We're looking for a Marketing Operations Manager to join our team and help us bring our brand to life across our retail and e-commerce channels. As the Marketing Operations Manager, you will be a critical part of the Channel Marketing team, ensuring seamless execution of retail marketing initiatives by managing creative workflows, optimizing budget oversight, and driving efficiency in content syndication. This role requires a highly organized, detail-oriented marketer who thrives in a fast-paced environment and excels at cross-functional collaboration.

Responsibilities

• Lead and manage the end-to-end creative process for channel marketing assets.
• Develop project timelines, align stakeholders, and ensure on-time delivery of marketing materials.
• Work closely with internal creative teams and external agencies to execute marketing initiatives.
• Optimize workflows to improve efficiency, ensuring clear communication between creative and channel marketing teams.
• Own and manage the channel marketing budget, tracking spend and ensuring alignment with business objectives.
• Partner with finance to approve budgets, process, manage vendor payments, and forecast expenses.
• Analyze budget utilization and recommend cost-saving opportunities without compromising marketing impact.
• Provide regular budget reporting and insights to key stakeholders.
• Oversee the management and optimization of Cricut's content syndication tools to ensure seamless distribution of product content to retail partners.
• Maintain accuracy and consistency of product content across multiple retail platforms.
• Partner with retail marketing and product marketing teams to improve content effectiveness and performance.
• Troubleshoot and resolve content syndication issues in collaboration with internal teams and external vendors.

Requirements

• Bachelor's degree is required (business or marketing major preferred).
• 2+ years of experience in marketing operations, project management, retail marketing, or a related field.
• Experience working with creative teams and managing marketing production workflows.
• Strong budgeting and financial management skills, with experience tracking and optimizing marketing spend.
• Familiarity with content syndication tools (e.g., Salsify, Syndigo) and e-commerce content management.
• Excellent project management skills with proficiency in tools like Airtable, or Trello.
• Retail or consumer goods experience preferred.