Marketing Operations - Senior Analyst

$50,188 - $122,400/Yr

CVS Health - New York, NY

Full-time - Mid Level

New York, NY

Health and Personal Care Retailers

About the position

The Senior Analyst of Behavior Change Marketing Operations at CVS Health plays a crucial role in managing operational and project management workstreams within the Behavior Change Pods agile marketing organization. This position focuses on executing marketing operations for campaigns aimed at improving the health of Aetna members, utilizing advanced analytics and marketing tools to guide members in managing their health effectively.

Responsibilities

• Manage the operational backbone of a cross-functional team delivering educational campaigns to Aetna members.
• Traffic campaigns through approvals and legal/regulatory reviews using Workfront tool.
• Manage vendor interactions for direct mail, phone calls, and innovation tech partnerships as needed.
• Execute Quality Assurance/User Acceptance Testing for each campaign launch, in partnership with a Proofreader, Email Production Lead, and Salesforce Marketing Cloud Architect.
• Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed.
• Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a well-oiled machine.
• Synthesize learnings from test & learn marketing experiments on a regular basis.
• Manage Pod finances and other reporting/dashboards.

Requirements

• 3+ years in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web).
• 2+ years of project management experience, with desire to stretch into a marketing environment or 1+ years of general marketing strategy/operations experience or consulting experience.

Nice-to-haves

• Experience/familiarity with Workfront workflow management tool is strongly preferred.
• Some professional experience with PowerPoint and Excel (basic manipulation, pivots, reporting, etc).
• Strong attention to detail is absolutely critical for error-free campaign delivery.
• Experience working in an Agile methodology and/or rapid test and learn environment is preferred, but not required.
• Experience in the healthcare industry is preferred, but a passion for healthcare is necessary.

Benefits

• Full range of medical, dental, and vision benefits.
• 401(k) retirement savings plan.
• Employee Stock Purchase Plan.
• Fully-paid term life insurance plan.
• Short-term and long-term disability benefits.
• Well-being programs.
• Education assistance and free development courses.
• CVS store discount and discount programs with participating partners.
• Paid Time Off (PTO) and paid holidays.