Marketing Operations Senior Manager

Verint Systems - Albany, NY

Full-time - Mid Level

Albany, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Verint is looking for a Senior Manager of Marketing Operations to join the Global Marketing Operations team. The Senior Manager will report directly to the Marketing Operations Senior Director. The Senior Manager will work closely with the Marketing Operations team to ensure a seamless request to execution process, managing requests from the Americas Demand Generation team, and Analytical Marketing team. The Senior Manager will work to ensure that marketing technologies are leveraged to their fullest extent. The Senior Manager will participate in project planning and will support the team as the professional go-to leader on day-to-day issues and will play a key role in ongoing and ad-hoc reporting.

Responsibilities

• Translate business needs into clear actionable plans for marketing technology tools.
• Maintain the marketing spaces and requests processes between Marketing Operations and the AMER Programs Marketing team to ensure full alignment.
• Support marketing automation campaigns needs required by Analytical Marketing, Americas Program Marketing, social & paid campaigns, and website via Wrike.
• Ensure structure of requested global and cluster campaign email series and related assets are in alignment with global processes and tool capabilities.
• Monitor and gain clarification for segmentation requests and raise concerns around contact segmentation overlap.
• Serve as a member of the Wrike Governance Committee.
• Assist with training globally related to SalesOS.
• Create and monitor Audiences and Workflows tied to all Analytical Marketing programs.
• Manage and monitor user licensing for marketing tools.
• Manage setup and maintenance of AI Assistant configuration in Conversica.
• Continuously review AI conversations for accuracy and success performance.
• Request intake coordination for ZoomInfo and Marketing Automation tool development needs.
• Develop and validate ZoomInfo Audience definitions and related workflows.
• Perform roadmap management to ensure coordination with other activities.
• Own ongoing and ad hoc reporting related to systems use, benefits, gap/deficiencies, areas to bring improvement.
• Collaborate with Marketing Automation and Digital teams to ensure accurate reporting, tracking, and monitoring of campaigns.
• Assist with budget management and renewals across the MarTech stack owned by the Marketing Operations team.

Requirements

• Bachelor's degree or equivalent work experience.
• Minimum of 6 years' experience in a marketing operations/marketing management role.
• Strong understanding of the marketing execution lifecycle: from ideation to launch.
• Ability to be task, detail and execution oriented.
• Strong understanding of the B2B technology, marketing and sales framework.
• Experience in Marketing analytics models such as ROI models, Attribution models, Mixed Media models, etc.
• Experience in working with, presenting, and communicating to senior business leaders.
• Strong verbal and written communication skills.
• Strong presentation skills.
• Ability to be confident and collaborative.
• Has a passion for trying new ideas, approaches, etc.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k plan
• Paid holidays
• Paid time off
• Flexible scheduling
• Professional development opportunities
• Tuition reimbursement
• Employee discount programs