Marketing Operations Specialist

Bonnie Plants - Opelika, AL

Full-time - Entry Level

Opelika, AL

Crop Production

About the position

The Marketing Operations Specialist at Bonnie Plants is responsible for enhancing the in-store shopping experience for gardening enthusiasts across multiple retailers. This role involves optimizing marketing operational processes, overseeing photoshoots, and coordinating new product varieties, ensuring a seamless consumer experience from strategy to execution.

Responsibilities

• Work closely with the sales and marketing teams to develop in-store consumer experiences.
• Be the marketing lead for new products and marketing operational processes, aligning closely with the digital team for an omni-channel experience.
• Oversee operations for print items including in-store signage and photoshoots, ensuring consumer focus.
• Ensure all aspects of the in-store process are complete, including strategy, creative, production, inventory, and communication.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of related experience.
• Strong organizational skills for project coordination and attention to detail.
• Excellent communication skills to convey ideas and deadlines to stakeholders.
• Ability to build relationships across multiple teams including sales, analytics, and field teams.
• Leadership skills with a proactive approach to problem-solving.
• Innovative mindset to enhance the shopping experience and bring new products to market.
• Consumer-first mindset grounded in insights and analytics.
• Positive attitude and energetic approach to work.
• Curiosity and willingness to learn about industry trends.

Nice-to-haves

• Bilingual (English and Spanish) is a plus.