Marketing Operations Specialist

$85,000 - $85,000/Yr

Blackline - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

Construction of Buildings

About the position

The Marketing Operations Specialist at BlackLine is responsible for the design, quality assurance, execution, maintenance, and reporting of automated marketing programs and email distribution aligned with the company's marketing strategy. This role focuses on enhancing the effectiveness of outbound marketing campaigns and ensuring data integrity and compliance within marketing operations.

Responsibilities

• Serve as the primary Marketing Operations advisor/expert on outbound marketing campaigns for select Marketing teams.
• Build and execute various types of programs in Marketo.
• Coordinate with other marketing teams and the Traffic team to manage outbound programs.
• Update and analyze the performance of marketing campaigns in Marketo and Salesforce.
• Continuously improve data intake and cleansing following industry best practices and internal processes.
• Collaborate with other marketing operations team members on projects such as segmentation, lead scoring, lead life cycle, documentation, and enablement.
• Assist in the implementation of integration processes with third-party vendors.
• Train other marketing teams on how to run basic reports in Salesforce.
• Identify areas of improvement and enhancements on marketing programs and make recommendations.
• Perform other job-related duties as assigned.

Requirements

• 3-4 years of experience in Marketing Operations/Demand Generation.
• 3-4 years of hands-on experience with marketing automation platforms such as Marketo, Eloqua, Pardot, or Hubspot.
• B2B marketing background with experience in marketing automation, lead processing (including lead scoring), marketing database, and email compliance.
• Strong ability to work cross-functionally.
• Excellent planning and project management skills.
• Ability to look ahead to meet regular deadlines and predict and prevent last-minute fires.
• Advanced Excel skills, including V-lookups, Pivot tables, and data reporting.
• High attention to detail with high volume output.
• Must be highly driven and self-motivated for a fast-paced evolving environment.

Nice-to-haves

• Marketo Certified Associate (Adobe Certified Professional - Marketo Engage Business Practitioner) or Eloqua, Pardot, and Hubspot certified.
• Google Analytics or Google AdWords certification.

Benefits

• Short-term and long-term incentive programs based on eligibility.
• Robust offering of benefit and wellness plans.
• Professional development seminars and inclusive affinity groups.