Marketing Operations Specialist

$100,000 - $100,000/Yr

Bluefletch - Atlanta, GA

Full-time - Mid Level

Hybrid - Atlanta, GA

Professional, Scientific, and Technical Services

About the position

The Marketing Operations Specialist at BlueFletch is a critical role focused on building and optimizing digital marketing systems. This position involves ensuring the smooth execution and measurement of marketing campaigns, maintaining data accuracy, and ensuring compliance with legal standards. The ideal candidate will leverage their technical expertise and marketing knowledge to align sales and marketing efforts, track buying signals, and refine campaign strategies based on data insights.

Responsibilities

• Collaborate with sales and marketing teams to build, test, and execute multi-touch nurture automation, ensuring consistency and alignment with overall strategy.
• Administer and optimize HubSpot functionalities, including workflows, sequences, email campaigns, web pages, dashboards, reports, and third-party integrations.
• Ensure that website performance, including speed, buying signals, content engagement, and analytics, are effectively tracked to inform marketing decisions.
• Maintain clean, accurate, and standardized databases, ensuring proper segmentation, data migrations, and regular updates within Hubspot.
• Track, analyze, and report on campaign performance using dashboards and reports to drive strategic decision-making and optimize marketing ROI.
• Work closely with sales to establish, test, and optimize timely follow-up on marketing-generated leads, and provide visibility into campaign tracking and performance.
• Ensure all marketing communications and databases comply with legal and privacy standards, including GDPR and other relevant regulations through data hygiene and standardization processes.
• Oversee the implementation and optimization of marketing technology tools to enhance campaign efficiency, scalability, and connection to multi-touch nurture campaigns and buying signals.

Requirements

• 4-6 years of experience in marketing operations or a similar role, preferably in a B2B SaaS environment.
• Strong proficiency in HubSpot (Marketing, Sales, and Operations Hubs preferred) and WordPress.
• Experience with data-driven marketing, multi-touch attribution reporting, and campaign performance analysis.
• Familiarity with compliance standards in marketing communications for both US and global audiences.
• Proficiency in Google Analytics, HubSpot, and other reporting platforms and analytics tools.
• Detail-oriented with a self-reliant, data, and process-driven mindset.
• Ability to translate complex data into actionable insights.
• Excellent communication and collaboration skills, with experience working cross-functionally in a fast-paced environment.

Nice-to-haves

• Extensive technical experience with marketing automation tools and reporting processes
• CRM data hygiene and analysis best practices, specifically Hubspot
• Basic web development and HTML/CSS knowledge for web maintenance and customization.
• Experience with A/B testing tools and conversion rate optimization (CRO) techniques.
• Prior experience in a B2B SaaS marketing environment is a plus.
• Previous experience in a fast-paced, small company environment.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance