Marketing Operations Specialist

Snowflake Computing - San Mateo, CA

Full-time - Mid Level

San Mateo, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Marketing Operations Specialist at Snowflake plays a vital role in enhancing the efficiency and effectiveness of multi-channel marketing campaigns. This position focuses on streamlining processes, executing campaigns, and implementing improvements to ensure operational excellence. The specialist will leverage their expertise in marketing automation tools like Marketo to optimize workflows and enhance campaign delivery, ultimately contributing to the overall success of the marketing team.

Responsibilities

• Identify, document, and implement process enhancements for webinars, events, list uploads, emails, and campaign workflows.
• Establish repeatable processes and automation workflows to ensure standardization and reliability of marketing data.
• Design, implement, and manage automated multi-channel marketing campaigns using Marketo.
• Create comprehensive documentation for campaign operations and process improvements.
• Ensure non-technical teams have clear, user-friendly documentation for complex procedures.
• Build repeatable processes and templates to improve workflows and optimize data collection.
• Keep up to date on industry trends and best practices in marketing automation and event platform management.
• Manage the production and deployment of email marketing campaigns.
• Conduct A/B testing and optimize emails for better engagement and deliverability rates.

Requirements

• 5+ years of experience in a marketing operations role.
• Advanced or certified in Marketo with a solid understanding of Salesforce.
• Strong project management skills with exceptional attention to detail.
• Excellent communication skills and ability to collaborate across cross-functional teams.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Experience with Wrike or similar project management tools.
• Basic knowledge of HTML, CSS, and JavaScript.

Nice-to-haves

• Familiarity with Adobe Experience Manager and Workato (or similar tools).

Benefits

• Competitive salary range of $92K - $117K per year.