Marketing Operations Specialist

Varsity Brands - Memphis, TN

Full-time - Mid Level

Memphis, TN

5,001-10,000 employees

Apparel Manufacturing

About the position

The Marketing Operations Specialist at Varsity Spirit plays a crucial role in ensuring the efficient execution of marketing operational projects. This position focuses on improving the efficiency of marketing operations, ensuring timely delivery of projects within budget and quality standards. The specialist collaborates with various teams, including marketing, IT, sales, and external vendors, to streamline workflows and enhance project outcomes.

Responsibilities

• Support planning, initiating, and managing marketing operations projects across all business units.
• Use project management tools to track progress and report on milestones.
• Support the development and implementation of marketing campaigns through operational best practices.
• Assist the Technology manager with the administration of marketing technology tools and platforms.
• Analyze and optimize marketing processes and workflows for efficiency and effectiveness.
• Coordinate with vendors, service providers, and internal stakeholders to ensure smooth operation of marketing activities.
• Provide training and support to marketing team members on new processes, tools, and technologies.
• Help monitor and track marketing budgets, ensuring accurate invoicing and record-keeping.
• Ensure marketing operations comply with industry standards and company policies.

Requirements

• Bachelor's degree in marketing, business administration or related field of study.
• Minimum of 3 years of experience in a related field.
• Experience in live events, sports, media and/or entertainment.
• Experience with CRM systems (e.g. Salesforce).
• Certifications in project management (e.g., PMP, Agile) or marketing technologies (e.g., Salesforce, Klaviyo).
• Experience with SQL and data visualization tools (e.g., Tableau, Power BI).
• Knowledge of data privacy laws (e.g., GDPR, CCPA) and their impact on marketing operations.

Nice-to-haves

• Experience in cheerleading, dance, or performing arts.
• Strong understanding of marketing principles, digital marketing strategies, and marketing technology platforms.
• Knowledge of IT process and terminology.

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!