Verint Systems - Baton Rouge, LA
posted 4 months ago
Verint is seeking a Senior Manager of Marketing Operations to join our Global Marketing Operations team. This role is pivotal in ensuring a seamless request to execution process, particularly managing requests from the Americas Demand Generation team and the Analytical Marketing team. The Senior Manager will report directly to the Marketing Operations Senior Director and will be responsible for leveraging marketing technologies to their fullest extent. This position requires a proactive leader who can navigate day-to-day issues and support project planning, ensuring that marketing operations run smoothly and efficiently. In this role, the Senior Manager will translate business needs into actionable plans for various marketing tools, including Wrike and ZoomInfo. Responsibilities include maintaining marketing spaces and request processes, supporting marketing automation campaigns, and ensuring alignment with global processes. The Senior Manager will also monitor segmentation requests and serve on the Wrike Governance Committee, ensuring that all marketing operations are compliant and effective. Additionally, the Senior Manager will manage the setup and maintenance of AI Assistant configurations in Conversica, review AI conversations for accuracy, and coordinate request intake for marketing automation tool development needs. This role will also involve ongoing and ad hoc reporting related to system use and performance, collaborating with various teams to ensure accurate tracking and monitoring of campaigns. The Senior Manager will assist with budget management and renewals across the MarTech stack owned by the Marketing Operations team, making this a critical position for the success of our marketing initiatives.