Marketing Operations Sr. Manager

Verint Systems - Dover, DE

Full-time - Mid Level

Dover, DE

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering CX Automation. We hire innovators with the passion, creativity, and drive to answer constantly shifting market challenges and deliver impactful results for our customers. Our commitment to attracting and retaining a talented, diverse, and engaged team creates a collaborative environment that openly celebrates all cultures and affords personal and professional growth opportunities. Verint is looking for a Senior Manager of Marketing Operations to join the Global Marketing Operations team. The Senior Manager will report directly to the Marketing Operations Senior Director. The Senior Manager will work closely with the Marketing Operations team to ensure a seamless request to execution process, managing requests from the Americas Demand Generation team, and Analytical Marketing team. The Senior Manager will work to ensure that marketing technologies are leveraged to their fullest extent. The Senior Manager will participate in project planning and will support the team as the professional go-to leader on day-to-day issues and will play a key role in ongoing and ad-hoc reporting. The role involves translating business needs into actionable plans for marketing technologies, maintaining marketing spaces and request processes, supporting marketing automation campaigns, ensuring alignment of global campaign structures, and monitoring segmentation requests. The Senior Manager will also assist with training related to SalesOS, manage AI Assistant configurations, and own ongoing reporting related to systems use and performance. Additionally, the position requires collaboration with various teams to ensure accurate reporting and budget management across the MarTech stack owned by the Marketing Operations team.

Responsibilities

• Translate business needs into clear actionable plans for marketing technologies.
• Maintain the marketing spaces and requests processes between Marketing Operations and the AMER Programs Marketing team.
• Support marketing automation campaigns for Analytical Marketing, Americas Program Marketing, social & paid campaigns, and website.
• Ensure structure of requested global and cluster campaign email series and related assets are in alignment with global processes.
• Monitor and clarify segmentation requests and raise concerns around contact segmentation overlap.
• Serve as a member of the Wrike Governance Committee.
• Assist with training globally related to SalesOS.
• Create and monitor Audiences and Workflows tied to all Analytical Marketing programs.
• Manage and monitor user licensing for marketing tools.
• Manage setup and maintenance of AI Assistant configuration for Conversica.
• Continuously review AI conversations for accuracy and success performance.
• Request intake coordination for ZoomInfo and Marketing Automation tool development needs.
• Develop and validate ZoomInfo Audience definitions and related workflows.
• Perform roadmap management to ensure coordination with other activities.
• Own ongoing and ad hoc reporting related to systems use, benefits, and areas for improvement.
• Collaborate with Marketing Automation and Digital teams for accurate reporting and tracking of campaigns.
• Assist with budget management and renewals across the MarTech stack.

Requirements

• Bachelor's degree or equivalent work experience.
• Minimum of 6 years' experience in a marketing operations/marketing management role.
• Strong understanding of the marketing execution lifecycle: from ideation to launch.
• Ability to be task, detail and execution oriented.
• Strong understanding of the B2B technology, marketing and sales framework.
• Experience in Marketing analytics models such as ROI models, Attribution models, Mixed Media models, etc.
• Experience in working with, presenting, and communicating to senior business leaders.
• Strong verbal and written communication skills.
• Strong presentation skills.
• Ability to be confident and collaborative.
• Passion for trying new ideas and approaches.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401k plan
• Paid holidays
• Paid time off
• Flexible scheduling
• Professional development opportunities
• Tuition reimbursement
• Employee discount programs