Marketing Operations Sr. Manager

Verint Systems - Columbus, OH

Full-time - Mid Level

Columbus, OH

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

Verint is seeking a Senior Manager of Marketing Operations to join our Global Marketing Operations team. This role is pivotal in ensuring a seamless request to execution process, particularly managing requests from the Americas Demand Generation team and the Analytical Marketing team. The Senior Manager will report directly to the Marketing Operations Senior Director and will work closely with the Marketing Operations team to leverage marketing technologies effectively. This position requires a proactive leader who can navigate day-to-day issues and contribute to ongoing and ad-hoc reporting, ensuring that marketing operations align with business needs and objectives. In this role, the Senior Manager will be responsible for translating business needs into actionable plans for various marketing technologies, including Wrike and ZoomInfo. The individual will maintain marketing spaces and request processes to ensure alignment between Marketing Operations and the AMER Programs Marketing team, while also considering the impact on other teams such as Digital and Growth. The Senior Manager will support marketing automation campaigns, manage user licensing, and oversee the setup and maintenance of AI Assistant configurations in Conversica. Additionally, the role involves coordinating request intake for tool development needs and performing ongoing reporting related to system use and performance. The ideal candidate will possess a strong understanding of the marketing execution lifecycle, from ideation to launch, and have a background in B2B technology, marketing, and sales frameworks. This position requires excellent communication and presentation skills, as well as a collaborative mindset to work effectively with senior business leaders and cross-functional teams. The Senior Manager will also assist with budget management and renewals across the MarTech stack owned by the Marketing Operations team, ensuring that all marketing initiatives are executed efficiently and effectively.

Responsibilities

• Translate business needs into actionable plans for marketing technologies.
• Maintain marketing spaces and request processes between Marketing Operations and the AMER Programs Marketing team.
• Support marketing automation campaigns for Analytical Marketing, Americas Program Marketing, social & paid campaigns, and the website.
• Ensure alignment of global and cluster campaign email series and related assets with global processes and tool capabilities.
• Monitor segmentation requests and address concerns regarding contact segmentation overlap.
• Serve as a member of the Wrike Governance Committee.
• Assist with global training related to SalesOS in ZoomInfo.
• Create and monitor Audiences and Workflows tied to Analytical Marketing programs.
• Manage and monitor user licensing for marketing tools.
• Manage setup and maintenance of AI Assistant configuration in Conversica.
• Review AI conversations for accuracy and performance.
• Coordinate request intake for ZoomInfo and Marketing Automation tool development needs.
• Develop and validate ZoomInfo Audience definitions and related workflows.
• Perform roadmap management to ensure coordination with other activities.
• Own ongoing and ad hoc reporting related to systems use and performance.
• Collaborate with Marketing Automation and Digital teams for accurate reporting and tracking of campaigns.
• Assist with budget management and renewals across the MarTech stack.

Requirements

• Bachelor's degree or equivalent work experience.
• Minimum of 6 years' experience in a marketing operations/marketing management role.
• Strong understanding of the marketing execution lifecycle: from ideation to launch.
• Detail-oriented and execution-focused.
• Strong understanding of the B2B technology, marketing, and sales framework.
• Experience in marketing analytics models such as ROI models, Attribution models, and Mixed Media models.
• Experience in presenting and communicating to senior business leaders.
• Strong verbal and written communication skills.
• Strong presentation skills.
• Confident and collaborative mindset.
• Passion for trying new ideas and approaches.

Benefits

• Comprehensive health insurance coverage
• 401k retirement savings plan
• Paid time off and holidays
• Tuition reimbursement for further education
• Professional development opportunities
• Flexible work arrangements
• Employee discounts on products and services