Verint Systems - Boise, ID
posted 4 months ago
Verint is seeking a Senior Manager of Marketing Operations to join our Global Marketing Operations team. This role is pivotal in ensuring a seamless request to execution process, particularly managing requests from the Americas Demand Generation team and the Analytical Marketing team. The Senior Manager will report directly to the Marketing Operations Senior Director and will work closely with the Marketing Operations team to leverage marketing technologies effectively. This position requires a proactive leader who can navigate day-to-day issues and contribute to ongoing and ad-hoc reporting, ensuring that marketing operations align with business needs and objectives. In this role, the Senior Manager will be responsible for translating business needs into actionable plans for various marketing technologies, including Wrike and ZoomInfo. The individual will maintain marketing spaces and request processes to ensure alignment between Marketing Operations and the AMER Programs Marketing team, while also considering the impact on other teams such as Digital and Growth. The Senior Manager will support marketing automation campaigns, manage user licensing, and oversee the setup and maintenance of AI Assistant configurations in Conversica. Additionally, the role involves coordinating request intake for tool development needs and performing ongoing reporting related to system use and performance. The ideal candidate will have a strong understanding of the marketing execution lifecycle, from ideation to launch, and will be detail-oriented with a passion for innovation. This position requires excellent communication and presentation skills, as well as the ability to collaborate effectively with senior business leaders and cross-functional teams. The Senior Manager will also assist with budget management and renewals across the MarTech stack owned by the Marketing Operations team, ensuring that all marketing initiatives are executed efficiently and effectively.