Verint Systems - Salt Lake City, UT
posted 4 months ago
Verint is seeking a Senior Manager of Marketing Operations to join our Global Marketing Operations team. This role is pivotal in ensuring a seamless request to execution process, particularly managing requests from the Americas Demand Generation team and the Analytical Marketing team. The Senior Manager will report directly to the Marketing Operations Senior Director and will be responsible for leveraging marketing technologies to their fullest extent. This position requires a proactive leader who can navigate day-to-day issues and support project planning, ensuring that marketing operations run smoothly and efficiently. In this role, the Senior Manager will translate business needs into actionable plans for various marketing tools, including Wrike and ZoomInfo. They will maintain marketing spaces and request processes to ensure alignment between Marketing Operations and the AMER Programs Marketing team, while also considering the impact on other teams such as Digital and Growth. The Senior Manager will support marketing automation campaigns, manage user licensing, and oversee the setup and maintenance of AI Assistant configurations in Conversica. Additionally, they will be responsible for ongoing and ad-hoc reporting related to system use and performance, collaborating with other teams to ensure accurate tracking and monitoring of campaigns. The ideal candidate will have a strong understanding of the marketing execution lifecycle, from ideation to launch, and will possess excellent communication and presentation skills. They should be detail-oriented and able to work collaboratively with senior business leaders. A passion for innovation and trying new approaches is essential, as is the ability to manage budgets and renewals across the MarTech stack owned by the Marketing Operations team.