Verint Systems - Raleigh, NC
posted 4 months ago
Verint is seeking a Senior Manager of Marketing Operations to join our Global Marketing Operations team. This role is pivotal in ensuring a seamless request to execution process, particularly managing requests from the Americas Demand Generation team and the Analytical Marketing team. The Senior Manager will report directly to the Marketing Operations Senior Director and will work closely with the Marketing Operations team to leverage marketing technologies effectively. This position requires a proactive leader who can navigate day-to-day issues and contribute to ongoing and ad-hoc reporting, ensuring that marketing operations align with business needs and objectives. In this role, the Senior Manager will be responsible for translating business needs into actionable plans for various marketing tools, including Wrike and ZoomInfo. The individual will maintain marketing spaces and request processes to ensure alignment between Marketing Operations and the AMER Programs Marketing team, while also considering the impact on other teams such as Digital and Growth. The Senior Manager will support marketing automation campaigns, ensuring that global and cluster campaign email series and related assets are structured according to global processes and tool capabilities. Additionally, the Senior Manager will assist with training related to SalesOS, manage user licensing, and oversee the setup and maintenance of AI Assistant configurations in Conversica. The role also involves ongoing and ad-hoc reporting related to system use, benefits, and areas for improvement, as well as collaborating with Marketing Automation and Digital teams to ensure accurate tracking and monitoring of campaigns. Budget management and renewals across the MarTech stack owned by the Marketing Operations team will also be part of the responsibilities.