Verint Systems - Boston, MA
posted 4 months ago
Verint is seeking a Senior Manager of Marketing Operations to join our Global Marketing Operations team. This role is pivotal in ensuring a seamless request to execution process, particularly managing requests from the Americas Demand Generation team and the Analytical Marketing team. The Senior Manager will report directly to the Marketing Operations Senior Director and will be responsible for leveraging marketing technologies to their fullest extent. This position requires a proactive leader who can navigate day-to-day issues and support project planning, ensuring that all marketing operations align with the company's strategic goals. In this role, the Senior Manager will translate business needs into actionable plans for various marketing tools, including Wrike and ZoomInfo. Responsibilities include maintaining marketing spaces, supporting marketing automation campaigns, and ensuring that global and cluster campaign email series align with established processes. The Senior Manager will also monitor segmentation requests and participate in the Wrike Governance Committee, ensuring that all marketing operations are efficient and effective. Additionally, the Senior Manager will manage the setup and maintenance of AI Assistant configurations in Conversica, oversee user licensing in ZoomInfo, and coordinate request intake for marketing automation tool development. The role also involves ongoing and ad hoc reporting related to system use and performance, collaborating with various teams to ensure accurate tracking and monitoring of campaigns. Budget management and renewals across the MarTech stack will also be part of the responsibilities, making this a critical role in the marketing operations landscape.