Marketing Operations Technology Manager

$104,000 - $143,000/Yr

Baxter International - Riverwoods, IL

Full-time - Mid Level

Hybrid - Riverwoods, IL

Miscellaneous Manufacturing

About the position

As a Marketing Operations Technology Manager at Baxter, you will play a crucial role in managing the marketing technology stack, enabling marketing teams to optimize and expand their processes. This hybrid position requires collaboration with various teams to drive project management, business process design, and operational efficiencies, ultimately supporting the company's mission of improving patient outcomes through innovative healthcare solutions.

Responsibilities

• Function as liaison between Marketing and IT for MarTech projects and initiatives, translating desired outcomes and requirements into achievable results.
• Partner with Corporate Marketing leads, IT, Business Segment Marketing, and Privacy to build out a best-in-class MarTech ecosystem.
• Serve as business operations SME for MarTech capabilities, including marketing automation platforms & technologies, web activation and personalization tools, account/CRM structure, and data infrastructure.
• Act as business project owner for the implementation, configuration, management, and enhancement of MarTech stack to optimize performance, processes, and executional capabilities.
• Partner with marketing collaborators and IT technology partners to drive requirements and prioritization across multiple marketing teams and cross-functional work streams to deliver successful business outcomes.
• Lead business rollout strategies and timelines including determining process changes, evaluating training/change management needs, and aligning cross-marketing teams for successful adoptions of new technology solutions.
• Provide hands-on business project management during discovery, design, development, testing, implementation, and post-implementation phases.
• Identify potential obstacles and work toward solutions that keep projects within scope and on-time.
• Support testing, transition, and quality assurance approaches.
• Develop and document scalable processes that ensure optimal practices and methodologies in marketing technology and web operations.
• Be an advocate and driver for process and platform improvements and efficiency opportunities.
• Inform the road map and strategy for a best-in-class marketing technology stack that supports company goals.
• Support the evaluation of business needs & creation of business cases including applicable expense reduction, sales benefits, and return on investment estimates.

Requirements

• Bachelor degree in Marketing, Computer Science, Business, or related field.
• 5+ years' experience in marketing, technology relationship management, systems administration or similar role, including 3+ years of hands-on experience leading MarTech initiatives, process improvement, and managing projects with a demonstrated history of increasing responsibility.
• Experience implementing and managing marketing/digital automation platforms and technologies, account/CRM structure, and data infrastructure.
• Experience integrating marketing applications with enterprise applications.
• Skilled project leadership, including prioritizing work for self and team, managing and delivering on multiple tasks, and effectively collaborating with others.
• Ability to bridge technical challenges with marketing executional objectives and company goals.

Nice-to-haves

• Working knowledge of planning & implementation of advanced journey orchestration/omnichannel tools.
• Salesforce CRM, Marketing Account Engagement/Cloud, & Marketing Intelligence.
• Acoustic, HubSpot, Adobe Experience Manager, Aquia Drupal, GA4, Matomo, Aprimo Dam, Tableau/Power BI, Big Query.
• Experience with HTML for websites and emails.

Benefits

• Discretionary bonuses
• Flexible workplace policy allowing for a minimum of 3 days a week onsite
• Equitable pay practices and transparency in compensation