Marketing Operatoins/Campaign Coordinator

$80,000 - $110,000/Yr

Tarana Wireless - Milpitas, CA

Full-time - Mid Level

Milpitas, CA

Computer and Electronic Product Manufacturing

About the position

Tarana's fundamental innovations in wireless technology are revolutionizing the broadband industry — enabling fiber-class residential service at a fraction of the cost and deployment time of fiber. We have hundreds of service providers actively deploying our G1 technology all over the world, and our continued growth has expanded the scope of our sales and marketing activities. That's where you come in. We're looking for an experienced and energetic marketer to own marketing operations and assist with a variety of campaign logistics. If you're a driven self-starter who is eager to make a difference on a dynamic and fast-paced marketing team, this is a great fit!

Responsibilities

• Maintenance of Hubspot database and lead flow, including distribution to Salesforce and automated follow-up process.
• Implementation and ownership of drip campaigns/lead nurture process, managing email marketing schedule, building and maintaining segment lists, and cleaning and enriching data before imports.
• Creation and optimization of lead scoring process, maintaining flow and enrollment once perfected.
• Internal campaign coordination, managing assets and timelines, and aligning various stakeholders to drive progress.
• Development and coordination of external ad strategy through various outlets.
• Reporting and analysis of campaign efforts (tradeshows, webinars, emails, ad programs) to help make educated decisions on future efforts, including tracking progress of leads through the sales funnel.

Requirements

• Bachelor's degree in Marketing, business, or related field.
• 2 years of Marketing Ops/CRM experience (Hubspot and Salesforce strongly preferred).
• ZoomInfo or other data enrichment experience a plus.
• Digital advertising (paid search/paid social) experience.
• Excellent attention to detail.
• Superb organization and thorough project management skills.
• Collaboration and communication skills, both written and verbal.

Nice-to-haves

• Experience with data enrichment tools like ZoomInfo.
• Familiarity with digital advertising strategies.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Stock options
• Vision insurance