Marketing Personalization-Optimization Manager-Executive Director

JPMorgan Chase - Columbus, OH

Full-time - Senior

Remote - Columbus, OH

Credit Intermediation and Related Activities

About the position

The Marketing Personalization and Optimization Manager will lead efforts in optimizing owned channels through the Personalization & Insights platform. This role involves collaborating with various teams to prioritize and deliver key initiatives that align with the firm's marketing vision of being customer-centric. The manager will coordinate with product and modeling teams, guide experimentation, and ensure effective communication of strategies and outcomes across the organization.

Responsibilities

• Partner across Personalization & Insights Product, Data & Analytics, and Lines of Business to expand and refine the testing and experimentation roadmap.
• Guide prioritization decisions to accelerate the path to optimization target state and communicate strategy, test scope, plans, and outcomes to Lines of Business.
• Collaborate with CMO teams to understand their business requirements and consult on resource allocation.
• Lead consensus among the leadership team in defining optimization variables in the Personalization & Insights product.
• Identify and address gaps between agreed-upon optimization variables, existing models, and data products within Finance & Product.
• Identify gaps in data availability, timing, and access needed to build, run, and test models used in Personalization & Insights product.
• Develop an interconnected strategy between audience targeting and omni-channel optimization.
• Evaluate and reach consensus on time horizons utilized for performance metrics and measurement of value and customer relevance.
• Increase the granularity of economic evaluations, such as multi vs. single product, and the value of engagement messages over time.
• Coordinate roadmaps to achieve the phased approach of constrained optimization.
• Partner with the Owned Media Channel Director to expand the governance framework for Owned Digital Channels Optimization.
• Identify use cases for the expanded application of the Personalization & Insights platform across various channels.

Requirements

• 10+ years of marketing or equivalent experience, with expertise in marketing, product and/or innovation.
• Proven experience driving marketing/digital/data transformation and change management in large matrixed organizations.
• Proven ability to develop comprehensive transformation vision and strategic plan, and execute to deliver results.
• Proven people leader with demonstrated ability to promote strong team culture and set clear goals.
• Ability to build relationships and use influence effectively.
• Engage Legal, Compliance, and Fair Lending for assessment of strategy.
• Develop, own, and maintain the marketing business case for Personalization & Insights.
• Flexibility to work effectively with stakeholders and colleagues at all levels.
• A curious and analytical thinker, with the ability to distill data and drive strategies.
• Proven executive-level written and verbal communications skills.

Nice-to-haves

• MBA or advanced degree preferred.
• Consulting or financial services industry experience desired.
• High energy, solutions-oriented individual with the ability to manage multiple initiatives simultaneously.

Benefits

• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching