Marketing & PR Coordinator

Unclassified - Evansville, IN

Full-time - Entry Level

Evansville, IN

About the position

The Marketing Assistant plays a crucial role in supporting the development, execution, and tracking of marketing programs for assigned divisions. This position involves coordinating advertising and promotional efforts, tracking campaign results, and communicating with various stakeholders to enhance marketing initiatives.

Responsibilities

• Develop and recommend marketing initiatives to achieve marketing goals for assigned division(s).
• Coordinate the production, distribution, and maintenance of the marketing material inventory.
• Track and audit campaign results, recommend changes for improvement, and report results.
• Communicate with Affiliates and/or vendors to generate new ideas and share best practices.
• Educate and train business line personnel on various marketing initiatives.
• Define marketing initiatives to create awareness and generate opportunities for cross-selling to existing customers and new business development.
• Write and/or proofread various forms of communication such as newsletters, ads, flyers, brochures, statement inserts, sales collateral, sales reporting, Internet development, and conversion communication.
• Track and coordinate donation and sponsorship requests, recommending and executing appropriate donations.
• Perform any other duties as assigned.

Requirements

• Strong communication skills, both written and verbal.
• Ability to coordinate multiple projects and meet deadlines.
• Familiarity with marketing principles and practices.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Attention to detail and strong organizational skills.

Nice-to-haves

• Experience with digital marketing tools and platforms.
• Knowledge of graphic design software (e.g., Adobe Creative Suite).
• Previous experience in a marketing role or internship.

Benefits

• Health insurance coverage.
• Paid holidays and vacation time.