Marketing & PR Specialist

Northeast Georgia Health System - Gainesville, GA

Full-time

Gainesville, GA

Hospitals

About the position

Northeast Georgia Health System is seeking a Marketing & PR Specialist who will be responsible for the development and execution of public relations and marketing strategies for the Northeast Georgia Physicians Group. This role requires independent work, providing PR guidance to executive leaders, service line directors, managers, and physicians, while determining effective marketing strategies to achieve volume goals across multiple accounts and departments. The specialist will critically assess opportunities for integration into community service areas and will develop and implement documented marketing plans in collaboration with other PR/Marketing staff members, as well as Planning and Regional Network Development staff. Tracking data to report results and improve campaign performance is also a key responsibility. The position involves coordinating hospital publications, developing special purpose brochures, organizing special events and health education programs, assisting with media relations, and maintaining the organization's brand effectively. The ideal candidate should excel in writing for various platforms including web, social media, and press, distilling complex messages for diverse audiences, producing video content, managing budgets, and executing strategic campaign designs. This role is pivotal in enhancing the visibility and reputation of the health system within the community.

Responsibilities

• Develop and execute advertising, public relations, and media relations strategy for 3 - 5 key service lines.
• Handle needs of multiple service-lines simultaneously within assigned deadlines.
• Work closely with multiple operational and clinical leaders, guiding complex projects to shape and influence strategy.
• Develop creative concepts to effectively support business growth strategies and priorities, working with in-house resources and outside companies.
• Negotiate and buy media placements including online paid search, print ad space, radio spots, and television commercials.
• Write content and act as editor for publications, online content, and other communication materials in accordance with assigned deadlines.
• Develop strategic relationships with media outlets and coordinate media relations, including releasing patient information.
• Write and distribute news releases and proactively pitch stories to media.
• Coordinate speaking opportunities and health education events.
• Keep PR Director and Manager informed of specific issues arising within service lines that may require intervention.
• Assist with crisis communications as needed.
• Guide or train less experienced team members and coach leaders and physicians in writing media responses and speeches.
• Identify opportunities and help define strategy to grow referrals and increase patient volumes.
• Manage complex political relationships to foster optimal business growth for the health system.

Requirements

• Bachelor's degree in a communication-related field.
• Three (3) years of professional experience in a position with relatable skills.
• Proficient in Microsoft Word, Excel, and PowerPoint, as well as web content management.

Nice-to-haves

• Experience with Adobe Creative Suite.
• Knowledge of the healthcare industry, particularly in the Atlanta market.
• Experience with Epic electronic medical records.

Benefits

• Opportunities for professional development and growth within the organization.
• Supportive work environment focused on employee well-being.