Marketing Product Development Manager

Corporate Office Texas - Dallas, TX

Full-time - Mid Level

Dallas, TX

1,001-5,000 employees

About the position

The Marketing Product Development Manager will lead the product development process from concept to launch, ensuring alignment with market needs and customer preferences. This role involves collaborating with cross-functional teams, conducting market research, and managing the product lifecycle. The manager will also develop and implement marketing strategies to drive sales, oversee inventory management, and enhance the customer experience in retail locations.

Responsibilities

• Lead the product development process from concept to launch.
• Collaborate with cross-functional teams to ensure product alignment with market needs.
• Conduct market research to identify customer needs and market trends.
• Develop product specifications and requirements.
• Manage product lifecycle and make recommendations for product improvements.
• Develop and implement marketing campaigns to drive store traffic and sales.
• Plan and execute promotional events and activities.
• Ensure consistent brand messaging across all retail locations.
• Conduct market research to identify trends and opportunities.
• Oversee inventory levels and ensure products are well-stocked.
• Enhance the in-store customer experience through effective merchandising and layout optimization.
• Manage marketing and operational budgets effectively.
• Work closely with other departments, including sales, logistics, and finance, to achieve company goals.

Requirements

• Bachelor's degree in Marketing Management or related field.
• 5 years of experience as a Marketing Manager.
• 2 years of experience in premium retail.

Nice-to-haves

• 1 year of experience in food, confectionery, or premium wines industries preferred.
• Leadership skills to inspire teammates.
• Enthusiastic and shows intense interest in the role.
• Considered a thought leader in the field.
• Entrepreneurial spirit to drive new ventures within the business.
• Self-starter who can perform without outside help.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 401(k)
• Paid time off
• Paid holidays