Marketing Product Director, Advanced Practice Provider Ambassador, Gastroenterology

Johnson & Johnson - Horsham, PA

Full-time - Senior

Horsham, PA

Chemical Manufacturing

About the position

Johnson & Johnson Innovative Medicine (JJIM) is currently seeking a Product Director position, located in Horsham, PA. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges. We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we serve. Which is why we foster a culture of inclusion and belonging where all perspectives, abilities and experiences are valued and our people can reach their potential. At Johnson & Johnson, we all belong. Advanced Practice Providers (Nurse Practitioners /Physician Assistants) are a growing and critical segment of healthcare providers (HCPs) delivering patient care. The Product Director, APP Strategy, Gastroenterology will develop disruptive strategies and solutions to elevate customer confidence and accelerate adoption of approved JJIM gastroenterology products. This position will work closely with franchise marketing teams, synthesize and translate customer insights into actions, and drive field execution to achieve the mission. Gastroenterology franchise is a highly visible business across JJIM, and this APP-dedicated position offers opportunity to develop expertise specific to this growing customer segment across many of the JJIM businesses.

Responsibilities

• Lead the franchise APP strategy, manage an Agency of Record in leveraging research and market insights to develop optimized positioning, messaging and educational materials to accelerate adoption of approved products.
• Collaborate with a cross-functional team, including a newly launched field-based APP Ambassador team, to gain deep understanding of the needs of the customer segment and translate insights into high impact tactics.
• Lead CAC review/approval of marketing materials; partner with legal, medical, regulatory & HCC to deliver compliant strategies and tactics.
• Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans; Responsible for delivering the HCP Marketing Tactical plan and continued optimization of plan in addition to BME accountability.

Requirements

• A minimum of a Bachelor's degree in Marketing, Business, Pharmaceutical Science or an equivalent is required.
• A minimum of 5 years relevant business experience is required, of which a minimum of 3 years of successful and progressive experience in Sales and/or Marketing, Payer, Patient Support Programs or related fields is helpful.
• Pharmaceutical sales experience is a plus.
• Prior experience working in Gastroenterology is strongly preferred.
• Extraordinary leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking.
• People leadership experience is a plus.
• Self-starter, highly accountable, and have strong project planning and organization skills.
• Experience handling multiple demands and priorities on time, leading teams, gaining alignment and driving decision-making is crucial to success in this position.

Nice-to-haves

• MBA is helpful, but not required.