Marketing Product Manager

Kforce - Redmond, WA

Full-time - Mid Level

Redmond, WA

Administrative and Support Services

About the position

The Marketing Product Manager will be responsible for creating and executing global marketing plans aimed at increasing awareness and purchase intent for Game Studios titles and franchises. This role involves delivering comprehensive go-to-market strategies, managing key marketing activities, and fostering strong relationships with game publishers and internal teams. The position requires a strategic thinker with a passion for gaming, capable of guiding marketing aspects of the business, including sales forecasting and lifecycle planning.

Responsibilities

• Creating global marketing plans that drive worldwide awareness and purchase intent for Game Studios titles and franchises
• Delivering world-class go-to-market plans across multiple marketing disciplines
• Executing go-to-market activities including project management of key beats and supporting assets
• Supporting regional and owned-channel programs, managing product pages and storefront promotions
• Building and nurturing strong relationships with game publishers and internal teams
• Providing guidance on marketing aspects of the business, including sales forecasting, budgets, SKU strategy, launch timing, and lifecycle planning
• Driving scheduling, agenda, meeting notes and action items for recurring meetings with partner teams, ensuring that key action items are resolved, and programs stay on track

Requirements

• 7+ years of video games marketing experience, ideally with console and PC
• Experience creating and delivering world-class marketing campaigns
• Excellent verbal and written communication skills
• Excellent creative and strategic thinking
• A self-starter attitude with demonstrated ability to manage multiple cross-functional projects and deadlines
• Ability to work at multiple altitudes to build comprehensive programs while executing on the details
• Thrives in busy, multi-disciplined environments
• Demonstrates problem identification and resolution skills
• Passion for gaming and entertainment with a fan-focused approach

Nice-to-haves

• Experience working with game development studios or software engineering teams

Benefits

• Medical/dental/vision insurance
• HSA
• FSA
• 401(k)
• Life insurance
• Disability insurance
• Paid time off for salaried personnel
• Paid sick leave for hourly employees on Service Contract Act projects