Marketing Product Manager

$65,000 - $140,000/Yr

S&T Bank - Indiana, PA

Full-time - Mid Level

Indiana, PA

Credit Intermediation and Related Activities

About the position

The Marketing Product Manager is responsible for developing and executing marketing strategies for deposit acquisition, retention, and growth across various banking channels. This role involves collaborating with multiple teams to enhance marketing efforts, manage product line budgets, and ensure compliance with regulations while driving new customer acquisition and deepening existing relationships.

Responsibilities

• Develop, implement, and manage marketing strategies for consumer, small business, wealth, and commercial deposit products.
• Design and execute marketing strategies to drive new household acquisition and deepen existing relationships.
• Collaborate with training, communication, and sales teams to coordinate product marketing strategies and campaigns.
• Partner with risk and compliance to create marketing disclosures for deposit products and services.
• Serve as a subject matter expert for marketing materials related to deposit products and services.
• Enhance deposit marketing reporting and tracking in partnership with data analytics.
• Develop and maintain marketing collateral materials for employees and customers.
• Stay informed about changes to deposit products and regulatory changes in partnership with relevant teams.
• Design and execute marketing campaign methodologies in partnership with external agencies and internal teams.
• Manage third-party relationships with deposit marketing vendors.
• Research enhancements with existing vendors and opportunities with new vendors for deposit marketing programs.
• Prepare annual deposit marketing plan and provide updates for Senior Management.
• Provide input for marketing efforts for new branch openings or market expansions.
• Manage product line marketing budgets to operate within annual plans.
• Participate in continuing education for industry innovation and competitor insights.
• Engage in community activities for business development opportunities.

Requirements

• Requires a four-year college degree or equivalent in Marketing, Business, or related fields.
• Ten plus years of general experience required.
• Five to ten years of specialized experience in the banking industry, customer strategies, and project management.

Nice-to-haves

• Experience with digital marketing strategies.
• Familiarity with compliance regulations in the banking industry.
• Strong analytical skills for market research and competitive analysis.

Benefits

• Competitive salary based on experience and qualifications.
• Full-time position with a standard workweek of 40 hours.
• Opportunities for continuing education and professional development.