Marketing Product Manager

$143,520 - $156,000/Yr

Aquent - Seattle, WA

Full-time - Mid Level

Seattle, WA

Administrative and Support Services

About the position

The Marketing Product Manager is responsible for driving product value proposition design and enhancing monetization strategies within the marketing team. This role focuses on optimizing revenue, strategic planning, and effective campaign management, significantly contributing to the team's overall performance and market responsiveness.

Responsibilities

• Manage real-time information driving marketing analysis to inform decisions and adjust strategies quickly.
• Investigate assumptions using current sales and engagement data to predict consumer behavior and collaborate on marketing strategies.
• Develop new opportunities to optimize revenue, engagement, and retention by analyzing player trends.
• Partner with marketing leads to improve player retention, reduce churn, and deepen engagement.
• Provide reports on gameplay engagement and revenue metrics to measure the success of promotional campaigns.
• Identify new opportunities for enhancing engagement and revenue through trend analysis.
• Work with stakeholders to align engineering solutions with business strategies.
• Prepare cost-benefit and return-on-investment analyses for marketing spend decisions.
• Resolve problems and capitalize on process improvement opportunities within marketing functions.

Requirements

• Bachelor's degree in business, marketing, or related field.
• MBA or other related advanced degree preferred.
• Basic knowledge of report structures for creating comprehensive marketing reports.
• Ability to create marketing strategies that increase competitive advantage.
• Project management skills to handle diverse projects and meet deadlines.
• Ability to analyze complex situations and research innovative solutions.
• High level of interpersonal and verbal communication skills.

Nice-to-haves

• Experience in project management.
• Advanced knowledge of marketing functions.

Benefits

• Dental insurance
• Health insurance
• Paid sick time
• Retirement plan
• Vision insurance