Marketing Product Manager

Westamerica Bank - Fairfield, CA

Full-time

Fairfield, CA

Credit Intermediation and Related Activities

About the position

Westamerica is seeking a Marketing Product Manager to lead the development of three annual merchandising campaigns in collaboration with our creative staff. This role involves coordinating vendor approvals and participation, ensuring that our marketing materials align with our brand standards. The Marketing Product Manager will also conduct periodic reviews of the Westamerica website to ensure content accuracy and consistency, refreshing website images as necessary to maintain a modern and engaging online presence. In addition to website management, the Marketing Product Manager will oversee Westamerica's internal headlines, managing submissions and developing content for thirteen editions annually. This includes coordinating the review process and layout with the creative team, transitioning responsibilities as needed. The role also entails managing ongoing conversion activities related to the Elan Credit Card, ensuring compliance with bank and vendor requirements, and communicating periodic promotions sponsored by our vendors. The Marketing Product Manager will develop, manage, coordinate, and track periodic promotions sponsored by the Banking Division, monitoring monthly tracking reports alongside Sales Integrity, Compliance, and Complaint reports with the vendor. Collaboration with the WAB training team is essential to ensure that appropriate training materials are presented to employees. Additionally, the Marketing Product Manager will manage two to three email campaigns promoting credit cards annually and play an active role in preparing for Westamerica's annual Employee Recognition Event, developing write-ups on honorees and creating presentation materials. Participation in the annual repricing project team is also a key responsibility, assisting in the development and review of customer communications and editing customer collateral. The Marketing Product Manager will coordinate activities with the Training Department and Word Processing, develop required customer notifications and branch signage for closures and moves, and conduct periodic reviews of the Westamerica Marketing Communications and Materials Catalog. This role requires participation in compliance training relevant to the position and involvement in cross-divisional project opportunities when additional marketing resources are needed. Continuous learning about bank operations and systems is encouraged, and the Marketing Product Manager will assist the Department Manager as needed in product conversions.

Responsibilities

• Serve as project lead in the development of the three annual merchandising campaigns with creative staff.
• Coordinate vendor approvals and participation.
• Conduct periodic reviews of the Westamerica website for content accuracy and consistency.
• Coordinate the refresh of website images as needed.
• Manage Westamerica's internal headlines and submissions for thirteen editions annually.
• Manage the review process and coordinate layout with the creative team.
• Manage ongoing conversion activities to the Elan Credit Card as required by bank and vendor requirements.
• Communicate and manage periodic promotions sponsored by vendor.
• Develop, manage, coordinate and track periodic promotions sponsored by Banking Division.
• Monitor monthly tracking reports as well as Sales Integrity, Compliance and Complaint reports with the vendor.
• Work with WAB training to ensure appropriate training material is presented to employees.
• Manage two to three email campaigns promoting credit cards annually.
• Take an active role in the preparation and planning for Westamerica's annual Employee Recognition Event.
• Develop write-ups on honorees for presentation materials and Info Library documents.
• Participate on the annual repricing project team and assist in the development and review of customer communications.
• Coordinate activities with the Training Department and Word Processing.
• Coordinate and develop required customer notifications and branch signage for branch closures and moves.
• Conduct periodic reviews of the Westamerica Marketing Communications and Materials Catalog for content accuracy and consistency.
• Update Financial Health & Safety, and Bank News sections of Proposals for Business Catalog and other pages as required.
• Participate in compliance training as subject matter is appropriate to position responsibility.
• Participate in cross-divisional project opportunities when additional Marketing resources are required.
• Continue to increase bank operations and systems knowledge.
• Assist Department Manager as needed in product conversions.

Requirements

• Requires a minimum of three years in a product/marketing department preferably in a financial services institution.
• Excellent communication and interpersonal skills essential.