Marketing Program Manager, Global Campaigns & Programs, Training & Certification

$72,600 - $155,200/Yr

Amazon - Chicago, IL

Full-time - Mid Level

Chicago, IL

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Marketing Program Manager for Global Campaigns & Programs at Amazon Web Services (AWS) is responsible for developing and implementing marketing strategies for digital learning and certification products. This role focuses on building new marketing programs, utilizing data to identify opportunities, and collaborating with cross-functional teams to enhance the reach and effectiveness of AWS's digital learning initiatives. The position requires a strategic mindset to create integrated marketing plans and optimize performance based on market behavior.

Responsibilities

• Develop the annual strategic Digital Learning Marketing plan.
• Create targeting strategies with specific audiences and geographies.
• Implement global marketing programs and associated content.
• Monitor and optimize performance against goals.
• Integrate digital learning products and certifications into other marketing campaigns.

Requirements

• 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements.
• Proficiency in Excel or Tableau for data manipulation, macros, charts, and pivot tables.
• Experience in building, executing, and scaling cross-functional marketing programs.

Nice-to-haves

• Experience with customer research and metrics to assess marketing program efficacy.
• Familiarity with email, web, analytics, and CRM systems (e.g., Marketo, Salesforce).

Benefits

• Flexible schedule
• Work-life balance initiatives
• Mentorship and career growth opportunities
• Diversity and inclusion programs