Boston Scientific - Minneapolis, MN

posted 21 days ago

Full-time - Mid Level
Minneapolis, MN
1,001-5,000 employees
Miscellaneous Manufacturing

About the position

The Marketing Program Manager is responsible for driving strategic planning and execution of marketing programs aimed at increasing community awareness and adoption of the IntraceptTM Procedure. This role involves collaboration with sales, reimbursement, and professional education teams to ensure effective market disruption and patient education for those suffering from Chronic Low Back Pain.

Responsibilities

  • Demonstrate strong understanding of the Chronic Low Back Pain market, trends, and competitive landscape.
  • Operate as the technical marketing expert leading area-wide co-marketing programs.
  • Engage with key customers to develop co-marketing strategies and manage execution of programs.
  • Analyze and achieve ROI metrics to develop data-driven plans and communicate results to stakeholders.
  • Expand the co-marketing menu of opportunities for education and engagement.
  • Execute Advanced Practice Practitioner (APP) program education activities.
  • Engage with APP faculty to develop programs and materials for Intracept procedure awareness.
  • Lead customer quarterly program reviews and develop marketing content for these reviews.
  • Partner with field and cross-functional teams to support national and regional customer events.
  • Update existing materials and develop new customer-facing resources.

Requirements

  • Bachelor's degree in marketing, engineering, or scientific discipline.
  • 5+ years of experience in downstream product management, program development, or strategic marketing.
  • Strong presentation skills and experience influencing customers.
  • Ability to travel up to 50% annually.

Nice-to-haves

  • Advanced education such as a Master's or MBA.
  • Specific medical device experience (e.g., Spine, Neuromodulation).
  • Strong sense of urgency and successful relationship development with commercial teams.

Benefits

  • Access to the latest tools and training for career advancement.
  • Support for professional development and skill enhancement.
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service