Marketing Program Manager

$60,000 - $60,000/Yr

University of Notre Dame - Notre Dame, IN

Full-time - Mid Level

Notre Dame, IN

Educational Services

About the position

The Marketing Program Manager at the University of Notre Dame plays a crucial role in leading the development and execution of innovative marketing campaigns for the Notre Dame Alumni Association. This position is responsible for identifying target audiences, setting strategic objectives, and measuring success metrics for various marketing projects, ensuring they are completed efficiently and creatively. The role offers an exciting opportunity to engage in client management, integrated marketing, content marketing, and project management, while collaborating with a talented team.

Responsibilities

• Develop and execute a comprehensive content distribution and optimization strategy for the Alumni Association.
• Utilize marketing tools and tactics, including keyword trends, SEO, influencer marketing, and social listening tools, to create content distribution plans.
• Track and analyze trends to inform outreach initiatives.
• Collaborate with Directors to guide strategic decisions and achieve key objectives.
• Set and measure benchmarks for success.
• Create comprehensive marketing plans to enhance awareness and engagement for Alumni programs, clubs, classes, and groups.
• Design immersive marketing experiences through on-campus events, global community programs, and virtual platforms.
• Lead the implementation of marketing experiences and campaigns in partnership with the marketing communications team and Alumni staff.
• Manage relationships with internal and external partners to ensure successful outcomes.
• Execute marketing projects on time and within budget.
• Set deadlines and project milestones with internal and external partners.
• Identify opportunities for continuous improvement of existing processes to enhance efficiency and engagement within the organization.
• Assist with content development efforts by collecting and curating compelling stories and initiatives for engagement.

Requirements

• Bachelor's Degree and 3-5 years of marketing experience.
• Creative mindset to adapt, learn, and deploy different tools to reach different audiences.
• Strong interpersonal skills to manage client relationships and work effectively with alumni, staff, students, faculty, and University administrators.
• Interest and ability to work closely with designers, writers, social media managers, event managers, and other colleagues.
• Excellent organizational, time-management, analytical, and prioritization skills.
• Proven ability to meet deadlines.
• General curiosity to research and understand target audiences.
• Must be legally authorized to work in the United States without visa sponsorship.

Nice-to-haves

• Experience in event marketing and/or content marketing strategies, such as influencer marketing, paid advertising, or SEO.
• Experience in content development, such as short-form video, professional writing/editing, and/or digital outreach.
• Desire to learn, or previous experience with project management tools such as Wrike, Trello, Monday, etc.
• Passion for Notre Dame values and traditions.

Benefits

• Competitive salary up to $60,000, commensurate with experience.
• Opportunity to work remotely up to two days per week.
• Support for dual career couples through a Dual Career Assistance Program.