Marketing Program Manager

Ansys - Canonsburg, PA

Full-time - Mid Level

Canonsburg, PA

Professional, Scientific, and Technical Services

About the position

Ansys is seeking a solutions-oriented Marketing Program Manager to oversee corporate, product, industry, and solution marketing programs. This role involves collaborating with various internal stakeholders to plan, execute, measure, and report on marketing initiatives that drive growth and enhance brand strategy. The Marketing Program Manager will ensure alignment with business priorities, manage program risks, and provide insights to senior management, all while fostering teamwork and accountability across cross-functional teams.

Responsibilities

• Provide technical expertise in planning, execution, and leadership of programs, projects, initiatives, and offer guidance.
• Ensure that the scope of the projects within the program align with business priorities.
• Formally document and communicate outcomes of discovery, design, and strategy sessions.
• Communicate status and adjust timeframes and projects as needed.
• Address escalated resourcing issues with functional managers, as needed.
• Manage program-level risks and interdependencies.
• Strategically drive program direction, capable of managing at all levels.
• Inform planning and program activation using data-driven trends and insights.
• Provide program reporting and status to senior management.
• Hold team members and internal partners accountable to meeting key deadlines and milestones.
• Develop and manage marketing program frameworks for cross-functional strategic execution, including requirements gathering, business case creation, implementation, and improvements.
• Create and enforce a unified calendar and milestone for programs; ensure resources are properly allocated.
• Promote collaboration and coordination across broad categories of stakeholders.
• Lead cross-functional meetings and foster teamwork, drive escalation and resolution of issues.
• Manage marketing roadmap and backlog, proposing new strategies to meet goals, determining appropriate prioritization for projects.
• Manage all programs within scope and budget.
• Proactively identify and resolve barriers to project success, escalating risks when appropriate. Engage in continuous improvement activities.
• Work with cross functional teams, including Marketing Operations, to calculate marketing project ROI targets and track progress to goal, adjusting strategies as needed to drive desired outcomes.
• Work with the marketing operations team to set up and manage campaign performance KPIs, providing top level and deep insight reporting.
• Maintain excellent relationships with all levels of the matrix organization.

Requirements

• BA/BS or equivalent professional experience in business, marketing, operations, or related field or equivalent work experience is required.
• 5+ years demand generation, field and/or digital marketing experience at a technology/SaaS company.
• 3+ years of experience leading interdisciplinary projects with direct responsibility for managing high-value project deliverables, schedules, budgets, and risk mitigation.
• Proven problem-solving skills.
• Excellent communicator and collaborator, knowing how to effectively build organizational support across multiple functions/teams.
• Proven success managing senior level stakeholders and cross-functional teams in a deadline-driven environment with multiple competing priorities.
• Exceptional communication, organizational, problem-solving and relationship management skills; ability to manage and communicate with remote, distributed, and cross-functional teams.
• Experience using and creating data to measure results and track KPIs.
• Ability to work effectively in a fast paced, high energy, team-oriented environment; motivated with a sense of personal accountability.
• Experience with project/resource planning tools such as Monday.com, CRM automation tools including Salesforce, Pardot, and budgeting systems such as Allocadia or equivalent preferred.

Nice-to-haves

• MBA
• BA/BS strongly preferred

Benefits

• Flexible work hours
• Remote work options
• Professional development opportunities
• Health insurance
• 401k plan
• Paid holidays
• Employee discounts
• Wellness programs